Posts Tagged ‘2011 Sundance Film Festival’

The Last Mountain

… In the hollows of Appalachia, under repeated assault from the region’s dominant coal industry, a movement for change has been germinated.  Surrounded by over one million acres of horrific devastation, an unlikely coalition of Americans have come together to save their community.  The Last Mountain follows their journey of anger, insight, achievement and inspiration.

- Bill Haney, director / co-writer, The Last Mountain

The Last Mountain documents the conflict between a group of West Virginia residents struggling to protect their health and environment, and the coal company utilizing the destructive practice of mountaintop removal in their community.  The movie was selected to be screened at the 2011 Sundance Film Festival in January, and the movie trailer earned the coveted title of “favorite trailer” from viewers on the Timberland / 2011 Sundance Film Festival page.  See for yourself:

And now, the film is available to those of us who didn’t catch it at the 2011 Sundance Film Festival; The Last Mountain debuts this Friday at Landmark Theatres in New York and Washington, D.C., and will appear in cities across the U. S. over the next few months.  Click here for a complete list of cities and dates.

To learn more about the issue and how you can take action to help stop mountaintop removal mining, visit The Last Mountain web site.

The Green Scene at Sundance

During the 2011 Sundance Film Festival, I cruised around Park City — easily one of the coolest, most star-studded ski towns I’ve ever been to. Where else can I almost brush shoulders America Ferrera? (I say almost because I didn’t know it was her until a colleague told me so. I guess a future as a member of the paparazzi is out of the question).

When I wasn’t on celebrity alert and scrutinizing every sunglass-wearing person I passed on the street, I couldn’t help but notice all of the festival’s eco-undertones. Around every corner were subtle and easy ways to lighten your festival footprint. I present to you a little Sundance green scene show-and-tell:

What does Sundance do with last year’s festival banners? Repurpose them into script bags, of course! Fellow Bootmakers Blogger Adriana is modeling one (right). I even saw someone purchasing a bag with an old Timberland banner as one of the panels.

Giveaways at Sundance are great, but eco-conscious ones are even better! The Timberland team happily handed out 85% recycled cotton totes.

Timberland recycling bins were on the scene around Park City reminding nature’s heroes to help protect the outdoors.

As an employee of the brand that banned the bottle, I was thrilled to see that Brita was encouraging Sundance goers to do the same. Getting your hands on one of their reusable water bottles was as easy as making a pledge to reduce bottled water waste. Sign me up!

Is Park City serious about recycling? I think the answer is as clear as a bluebird powder day:

And if you were thirsty and hadn’t made it to the Brita tent yet to pick up a free reusable water bottle, drinking from these 100% compostable cups made from corn was the next best thing!

Still Living the Corporate Dream: A First-Timer’s Take on OR

What do you get when you put a ton of high-tech outdoor gear, dogs, beer, fashion shows, bicycle-powered blenders and outdoor-loving people from all over together? Some call it Outdoor Retailer, I call it utopia.

So I got my wish. After going on my first business trip to New York, I got the opportunity to go out West when the timing of my Utah ski vacation collided with the Sundance Film Festival. Since I’ve never been, I made a point to stop by Outdoor Retailer before heading to the Timberland Retreat in Park City.

While on vacation, I was able to ski the challenging, powdery terrain that Utah has to offer.  Wearing my Mount Holly Earthkeepers on the way to Snowbird – wouldn’t head to the mountain without them!

I had heard about the size of the OR show and the beauty of Utah’s snow-covered mountains, but seeing both for the first time blew me away. Three things shocked me from the moment I stepped off the plane:

1. The Mountains: My jaw hit the cab floor when I laid my eyes on the most amazing, majestic looking mountains I’d ever seen surrounding Salt Lake City. The taxi driver must have thought I was crazy as I babbled on about how beautiful they were and how fantastic the skiing must be while practically bouncing out of my seat with excitement.  What he didn’t know was that I was a first-time visitor from New Hampshire who arrived in Utah with visions of the Green and White Mountain ranges as a reference point.

View of the mountains from Salt Lake City

2. The Booths at the OR Show: While feeling like a kid in a candy store (brand new ski tech around every corner), I couldn’t get over the number of brands present and the sheer size of the booths. Some booths, including Timberland’s, had enormous columns and panels climbing to the convention center ceiling.

3. The Business of the Outdoor Industry: OR was very different from the consumer shows and expos I’ve been to where vendors show and sell their products directly to consumers. At OR, there were private meeting rooms in most of the booths where buyers and merchandisers from outdoor stores were reviewing the new products and placing orders for the fall 2011 season. There were also a lot editors from media outlets checking out the new products and trends for next fall.

While walking around the convention center, one of the coolest things I noticed was the abundance of recycled and eco-conscious elements on the show floor. The Timberland booth featured bike-powered blenders to make smoothies. One brand showcased their footwear on reused cardboard cylinders and another vendor constructed their entire booth from cardboard tubes and other packing waste left over from the initial setup day.  In addition to displaying their sweet new gear, some brands even had signage about environmental causes to which they donate a percentage of their profits. It was clear (and relieving) to see that like Timberland, lots of outdoor companies are into protecting the outdoors. How eco-awesome is that?

Overall, post-Utah I can still say that I’m living the corporate dream. And with partial thanks to my first OR experience, it’s official – I work in most exciting industry on the planet!

Oh, and the skiing wasn’t so bad either…

View from the chairlift of one of the first runs I took at Snowbird. It was just as epic as it looks.