Posts Tagged ‘Athletes for a Fit Planet’
Here’s an idea we love: tap into the athletes among us – by nature a passionate, dedicated group – and use their events and venues to advance environmental awareness.
Athletes for a Fit Planet is working to do just that — providing environmentally-responsible solutions for race and event organizers looking to reduce their event waste and emissions. Below, Chief Green Officer Bruce Rayner shares his experience, inspiration and vision for the future of environmental awareness in the athletic world:
I launched Athletes for a Fit Planet early in 2008. I had an epiphany at a race last year – after the race I was carrying around an empty water bottle and looking for a recycling bin, but there were none. All they had were trash cans piled full of plastic water bottles, paper and food waste. It occurred to me then that there was a need for someone to offer a service to help race organizers re-think their events so the environment would not have to suffer. I’m an avid triathlete and runner, and so my focus with Athletes for a Fit Planet is on these events for now — but I’m also branching out to include charity walks and student groups. When you think about it, whenever people gather together for an activity – be it a school, a race or a concert – there’s the opportunity to integrate environmentally responsible practices.