Posts Tagged ‘bottled water ban’

The Green Scene at Sundance

During the 2011 Sundance Film Festival, I cruised around Park City — easily one of the coolest, most star-studded ski towns I’ve ever been to. Where else can I almost brush shoulders America Ferrera? (I say almost because I didn’t know it was her until a colleague told me so. I guess a future as a member of the paparazzi is out of the question).

When I wasn’t on celebrity alert and scrutinizing every sunglass-wearing person I passed on the street, I couldn’t help but notice all of the festival’s eco-undertones. Around every corner were subtle and easy ways to lighten your festival footprint. I present to you a little Sundance green scene show-and-tell:

What does Sundance do with last year’s festival banners? Repurpose them into script bags, of course! Fellow Bootmakers Blogger Adriana is modeling one (right). I even saw someone purchasing a bag with an old Timberland banner as one of the panels.

Giveaways at Sundance are great, but eco-conscious ones are even better! The Timberland team happily handed out 85% recycled cotton totes.

Timberland recycling bins were on the scene around Park City reminding nature’s heroes to help protect the outdoors.

As an employee of the brand that banned the bottle, I was thrilled to see that Brita was encouraging Sundance goers to do the same. Getting your hands on one of their reusable water bottles was as easy as making a pledge to reduce bottled water waste. Sign me up!

Is Park City serious about recycling? I think the answer is as clear as a bluebird powder day:

And if you were thirsty and hadn’t made it to the Brita tent yet to pick up a free reusable water bottle, drinking from these 100% compostable cups made from corn was the next best thing!