Posts Tagged ‘carbon neutrality’

Rocking Beijing

As a salute to the growing number of real-life Earthkeeper heroes among us and to promote environmental awareness, Timberland hosted a carbon-neutral concert in Beijing last week featuring Wang Leehom — a musician, actor and environmental activist.

How do you make a concert carbon neutral?  By encouraging concert-goers to carpool or take public transit, for starters.  The event also utilized plenty of recycled and recyclable materials (from biodegradable wristbands to “cocktail tables” made out of stacks of car tires), energy-efficient lighting and locally-sourced and organic refreshments.  Timberland also purchased offsets from the China Beijing Environmental Exchange.

You can read more about the concert in this Wall St. Journal story.  And who knows?  Maybe the “Fellowship of Earthkeepers” concert tour will be rolling through your city in the future …

Save the Date: Timberland Talks About Carbon Neutrality

A year ago, Timberland started hosting quarterly calls with a diverse group of stakeholders to focus on key environmental and social issues for our company and our industry.  These calls have proven to be a good way for us to share information about what we’re doing to be a more sustainable organization, and provide valuable feedback which helps shape our efforts going forward.

The topic for our next call is corporate climate strategies — including Timberland’s progress towards our 2010 carbon neutral goal and the role offsets will play in meeting that goal.  Won’t you join us?

Date / Time: April 20, 2009 (11 am – 12:30 pm ET)

Featured speakers:
Jeff Swartz, CEO of Timberland
Mindy Lubber, President of Ceres

Click here to register (deadline April 16)

All calls are recorded and posted online at and, we aim to continue these conversations online after the call at

Can’t listen in but want to share your questions or thoughts on the subject?  Comments are welcome here.