Posts Tagged ‘carbon offsets’

Rocking Beijing

As a salute to the growing number of real-life Earthkeeper heroes among us and to promote environmental awareness, Timberland hosted a carbon-neutral concert in Beijing last week featuring Wang Leehom — a musician, actor and environmental activist.

How do you make a concert carbon neutral?  By encouraging concert-goers to carpool or take public transit, for starters.  The event also utilized plenty of recycled and recyclable materials (from biodegradable wristbands to “cocktail tables” made out of stacks of car tires), energy-efficient lighting and locally-sourced and organic refreshments.  Timberland also purchased offsets from the China Beijing Environmental Exchange.

You can read more about the concert in this Wall St. Journal story.  And who knows?  Maybe the “Fellowship of Earthkeepers” concert tour will be rolling through your city in the future …

Green Energy in Coal Country

95% of the power produced in the state of Kentucky comes from coal – one of the most widely-used fuels for electrical generation, and one of the largest fixed-source producers of CO2.  It’s no small feat, then, that deep in the heart of coal country Kentucky Utilities Company (KU) is working hard to make their energy green.

By enrolling in KU’s Green Energy program, customers can offset the carbon impact of their electricity use, one “block” at a time.  Every $5 purchase of Green Energy ensures that 300 kWh of renewable energy is delivered onto the Kentucky transmission grid (currently sourced from the Mother Ann Lee hydroelectric plant, with more renewable energy sources under consideration) – supporting the development of renewable energy in the region, and helping to improve the environment for all of us.

Through KU’s Green Energy program, Timberland recently began offsetting 100% of the carbon emissions from our Danville, KY distribution center – to the tune of roughly 1,894 tons of CO2 emissions each year.  We’re proud to be the first Green Business to join KU’s program at the 100% level.

KU customers can calculate their carbon footprint and enroll in the Green Energy program on the company’s website.  Not a Kentucky resident?  Call your local utility company and inquire about renewable energy options – many now offer green energy programs similar to KU’s.

Save the Date: Timberland Talks About Carbon Neutrality

A year ago, Timberland started hosting quarterly calls with a diverse group of stakeholders to focus on key environmental and social issues for our company and our industry.  These calls have proven to be a good way for us to share information about what we’re doing to be a more sustainable organization, and provide valuable feedback which helps shape our efforts going forward.

The topic for our next call is corporate climate strategies — including Timberland’s progress towards our 2010 carbon neutral goal and the role offsets will play in meeting that goal.  Won’t you join us?

Date / Time: April 20, 2009 (11 am – 12:30 pm ET)

Featured speakers:
Jeff Swartz, CEO of Timberland
Mindy Lubber, President of Ceres

Click here to register (deadline April 16)

All calls are recorded and posted online at www.timberland.com and, we aim to continue these conversations online after the call at www.timberland.justmeans.com.

Can’t listen in but want to share your questions or thoughts on the subject?  Comments are welcome here.