Posts Tagged ‘Cate Trotter’

Store-Front Sustainability

Earthkeeper Hero Cate Trotter has had a busy month of hosting trend tours , which showcase all that’s hip and green in London. The theme of one of her more popular trend tours these days is “Green Retail” … and as it so happens, Timberland’s Regent Street store is one of her featured tour stops!  (We couldn’t be prouder.)

Cate’s retail trend tours are designed to inspire creative teams and entrepreneurs to rethink their own retail spaces with an eye toward sustainability.  What makes our Regent Street store sustainable enough to make Cate’s cut?

  • Physical elements such as reclaimed timber and repurposed seating (old cinema seats work just as well for weary shoe shoppers).
  • Open space, flexible displays and walls with interchangeable panels – key to refreshing the store’s interior design more easily and efficiently, without starting from scratch (and without creating more material waste).
  • “Storytelling” elements which speak (quietly, not in-your-face) to our corporate commitment to the environment.

We’re thrilled to be featured in Cate’s trend tours … and would love to hear from you which other retailers you think are showcasing sustainability in an effective way.

To keep up on Cate’s latest trendspotting, follow her story anytime on Changents.com .

Heroes Among Us

Step off, G.I. Joe – the heroes have arrived.

We’ve already introduced you to a few of the 2009 Earthkeeper heroes … environmental educator and activist Christopher Swain, swimming 1,000 miles down the east coast in the name of cleaner water; eco-trendspotter Cate Trotter, inspiring others to live and work more sustainably by showcasing all that’s good and green in London; and Project Dirt, connecting eco-conscious Londoners with local greening projects via their website.  By land, by sea and by internet, our heroes are working hard to raise environmental awareness and create Earthkeeping impact.

We’re excited to add to that roster:

Sami Nerenberg and Nate Bastien (a.k.a. the “Impact Designers”) — creating break-through, environmentally friendly design solutions for impoverished and low-income communities.  As part of their Earthkeeping adventures, Nate is creating a ‘Street Pack’ for the homeless made entirely of scrap material, and Sami (one of the youngest teachers to run a program at the Rhode Island School of Design), is busy designing green “makeovers” for environmentally-challenged homes.

 

Eco-photographer Andrea Bakacs is harnessing the power of photography to deliver eco-messages, capturing on film amazing pockets of nature and a host of green projects across New York City.  Ever seen Manhattan’s composting nuns?  How about a farm (complete with goats and chickens) located on an east village rooftop? Andrea is creating a visual story of green NYC, one photo at a time.

Passionate, powerful, environmentally-committed individuals excited about sharing their talent for the good of the planet?  We feel safer already.

You can follow the Earthkeeper heroes and read / hear / watch their adventures in real time on Changents.com.

Sustainability on the Big Screen

As if Earthkeeper hero Cate Trotter doesn’t have enough on her plate, what with uncovering all the hottest green trends and scenes in London, her latest green vision involves creating a film about sustainability, to further inspire people to live more sustainable lives by showing them exactly what those lives would look like.  Think An Inconvenient Truth … only with a lot more optimism.

Given Cate’s passion for the mission and the power of film, we’re betting this is an idea that could really fly.  But to get it off the ground, Cate’s looking for some help from her fellow Earthkeepers.  Specifically:

  • Do you know someone who might be interested / able to make such a video?
  • Do you have any business world friends who might be willing to “sponsor” (ahem, bankroll) the project?
  • Do you have any NGO or government body contacts who might want to take on such a project themselves?

If so, please let Cate know directly, or feel free to leave your info here.  If you don’t have the connections but still want to help, consider forwarding or tweeting this post to get others out there excited and enthused about the idea.  And, if you’ve got other suggestions on how Cate might bring her great green idea into reality, by all means let us know.

London’s Ethical Oasis: Neal’s Yard

Earthkeeper Hero Cate Trotter turned us on to this green gem in the heart of London:

A colorful, cozy corner of Covent Garden, Neal’s Yard was started in the late 70s by “alternative activist” Nicholas Saunders.  After successfully launching a wholefoods shop, café and dairy in the space, Saunders invited other ethical businesses to join him in the Yard.

Today, Neal’s Yard retailers offer everything from vegan ice cream and Fairtrade skin products to homeopathic medicines … a beautiful, bountiful shopping haven for Earthkeepers (living or visiting) in London.

To learn more about Cate’s favorite green spots, shops and experiences, visit her page on Changents.com.

Sustainable London from the Inside

Enthusiasm for all things “sexy and sustainable” led Earthkeeper hero Cate Trotter to launch Insider Trends – a consulting business that combines the London-based entrepreneur’s knowledge of what’s great and green with her marketing strategy expertise.

The philosophy is hands on – by way of walking tour, Cate’s clients (business leaders, tourists, student groups, conference delegates) get a first-hand glimpse of the best green initiatives in the city – visiting London’s first five-star green hotel, shopping for ethical fashion, admiring eco-architecture and traveling by hydrogen fuel cell bus.  The goal of this unique eco-show and tell?  To inspire tour-takers to make their own green work smarter, better and more successful.

Here’s feedback from one of Cate’s satisfied customers in her own words:

To learn more about the good work Cate is doing to inspire more sustainable living and working in London, follow her story on Changents.com.  Until we find a way to clone Cate and put one of her in every major city, you’ll have to travel to London to get the “insider experience,” but it’s worth the trip – to register for your own personal tour, visit her website.