Posts Tagged ‘community engagement’

Strengthening Relationships Through Service

As a values-driven company, Timberland is always looking for ways to walk the walk as we talk the talk. It’s not always easy. When it comes to community service, we often face questions from employees about how to take time out of the office to serve while staying on top of their job responsibilities. How do you show employees that when they serve, it isn’t just good for the community but in fact also good for the business?

That’s the task at hand for Rob Rizzotti, Director of National Accounts for Timberland’s U.S. Field Sales Team, a group of fifty-plus field-based sales reps. In his role as a Global Steward, Rob works to inform, inspire and engage the sales team by sharing our CSR programs and values. Chief among these values is creating positive and sustainable impact by serving in our communities.

Rizzotti recognizes that the sales team has unique opportunities to engage customers, whether they’re large national retailers or small independent retailers.

Service strengthens relationships with retailers and business partners in a way that taking them out to lunch doesn’t. You see a different side of people when you’re rolling up your sleeves and working for a common cause.

- Rob Rizzotti

Timberland’s sales teams have developed their own memorable and meaningful traditions of service over the years. Every September 11th, a Timberland sales team serves at a school in the Bronx, commemorating the same day in 2001 when they first served at a school in that community — before knowing the historic events that would unfold.

Rizzotti staunchly believes relationships are the core of his team’s business. “When you’re serving with an account, it makes a huge difference in building trust and a deeper relationship,” he says. “As a sales rep, when you do something like this, it shows what you’re made of—that you’re a person with a heart, you want to give back, and you want your business to honor that as well.”

At Timberland, we’re optimistic that this type of interaction will continue to create different conversations and new partnership opportunities – and that’s simply good business. To learn more about the ways in which we engage citizens, employees and consumers around the world through community service, visit our Responsibility website.

Three Reasons Why We Love Earth Day

What’s to love about a day of community service in honor of Earth Day?

#1.  POWER TOOLS

#2. PAINT

#3.  WHEELBARROWS

We also love mulch, rakes, hammers and all sorts of other toys of the great outdoors we don’t get to play with during the course of a normal business day.

Timberland volunteers were not the only ones to get out and celebrate Earth Day this week – it looks like our West Coast colleagues at The North Face, lucy and JanSport had a great day doing good work, too:

Yes, it was a lot of fun – and incredibly meaningful for the local community and environmental organizations who benefited from our efforts.  Thanks to the Timberland and VF volunteers who took time out this week to make a difference in their world; the sore muscles and sunburned arms were well worth it.

Lace ‘Em Up and Move ‘Em Out: It’s Earth Day!

Okay – so technically Earth Day isn’t until April 22, but why wait?  We’re an outdoors brand that cares an awful lot about the environment (it is, after all, our playground), and we’re headed out a few days early to give it some extra TLC.

If you’re thinking that Earth Day service isn’t for you because it’s too unsavory (think smelly roadside trash pickup) or too episodic (you clean up smelly roadside trash today, only to find more in its place tomorrow), here are some examples of the kinds of things our Timberland team around the globe will be doing this week – and month – to celebrate Earth Day and support the notion of environmental sustainability:

  • Getting rid of bad seeds: At Pasir Ris Park in Singapore, volunteers from Timberland’s Asian Headquarters will remove invasive species, including Pong Pong fruits and ferns, to help preserve an area of mangrove trees.
  • Educating future environmentalists: In Milan Italy, Timberland volunteers will partner with Legambiente to teach 200+ children about the importance of respecting the environment.  The students will have an opportunity to put learning into practice as they remove graffiti, plant trees and create a botanical garden.
  • Making greater use of the great outdoors: In a local community in our own home state of New Hampshire, volunteers will help to transform overgrown and under-utilized conservation land into a public park with areas for playing and picnicing, as well as a trail network.

And, we’re spreading the love.  This is Timberland’s first Earth Day as a member of the VF Corporation family, and we’re beyond excited to have several of our “siblings” joining in our longstanding tradition of community service.  San Francisco-area employees from The North Face, JanSport and lucy will be volunteering this week for the Alameda Point Collaborative, an organization that provides transitional housing for formerly homeless people and families.  And further south, our colleagues at Vans, Reef and Eagle Creek are planning their own Earth Day service celebrations as well.

All told, we’ve got more than 3,500 volunteers doing their part to revitalize nearly 150 communities around the world. That’s a lot of boots on the ground doing a lot of good hard work for our dear Mother Earth.

Stay tuned!  We’ll be sharing photos, video and Earth Day event recaps here on the Bootmakers Blog.  Want to get in on the action?  Visit Earth Day Network’s website to find out about Earth Day events in your area.