Posts Tagged ‘community greening’

Trees, Bicycles and Building Community

People are really hungry for genuine experiences of community that bring people together that they feel connect them to their neighbors.

- Paul Freedman, Founder, Rock the Bike

Part 5 of our Dig It documentary highlights the positive impacts of tree planting beyond health and environmental benefits; when trees grow, so does a sense of community.

Another good for community / good for the environment tool is also featured in this Dig It segment: the bicycle.  Meet the founder of Rock the Bike, an organization created to help “bike people” spread enthusiasm and awareness for the environmental, health and cultural benefits of bicycles.

Dig It is a Timberland documentary focused on the positive impacts of tree planting and featuring community planting projects in Los Angeles, San Francisco and New York City.  To watch the Dig It documentary in its entirety and to learn more about Timberland’s tree planting commitments and projects, click here.

Converging ‘Odd-Looking Tribes’ for Sustainable Change

The latest installment from our Dig It documentary focuses on the notion of convergence and the powerful positive impact that can be achieved by seemingly dissimilar “tribes” (as Timberland CEO Jeff Swartz calls them) that are committed to a common environmental cause:

The Dig It documentary was created to highlight the impact and importance of reforestation, as illustrated through tree-planting efforts in several cities across the United States. To view the Dig It documentary in its entirety, visit the Dig It page of our website, or email us at to receive your own DVD copy.

Trees Build Communities

It’s a great community center. People have said to me, “We walk past each other on the street for years and never even said hello and now through this garden we know each other.”  There’s a sense of community and belonging and caring about the livelihood of the neighborhood.

Hannah Riseley White
New York Restoration Project

From inside the leafy green borders of a community garden in Spanish Harlem, New York, the following excerpt from our Dig It documentary examines the critical social and cultural benefits trees provide — positively impacting public health, safety and quality of life.

The Dig It documentary was created to highlight the impact and importance of reforestation, as illustrated through tree-planting efforts in several cities across the United States.  To view the Dig It documentary in its entirety, visit the Dig It page of our website, or email us at to receive your own DVD copy.

Dig It, Part 1

“On this side of the house, it’s like 100 degrees for me.
If we could get some trees out here, I might be outside just playing.”

- Young resident of the William Meade Homes, Los Angeles, CA

Part 1 of our Dig It documentary highlights the social and health impacts of living in a community that’s void of trees … and the efforts of volunteers and activists alike who are determined to be part of a solution to the climate change problem.

You can learn more about the Dig it documentary and view additional footage from the film in the Dig It section of our website.

Dig It

What happens when citizens, musicians, organizations, corporations and governments come together as one to solve environmental problems?  Dig It, a Timberland documentary, tells the story:

Revolving around tree planting actions and beautification efforts in New York City, Los Angeles and San Francisco, Dig It focuses on the economic, health and safety impacts of tree planting (and the impacts of NOT having trees) and features passionate perspective on the issue of climate change from such diverse advocates as musician Stone Gossard, climate documentarian James Balog and Timberland’s own Jeff Swartz.  Dig It is directed by acclaimed photographer and film maker Danny Clinch.

We’ll be featuring parts of the Dig it documentary here on the Bootmakers Blog in weeks to come; to view the film in its entirety and to learn more about Timberland’s tree planting commitment and projects, click here.

The Evolution of Earth Day

It used to be that most Timberland employees worldwide celebrated Earth Day on or as close to April 22 as possible. I would wake up in New Hampshire and pull on my boots, jeans and service T-shirt, knowing that my colleagues in Asia were kicking their feet up after a hard day of service, that my European friends were in the post-lunch service push to get everything done before the end of the day, and that our West Coast teams would close the wave of service a few hours after us.

Over the past few years, we’ve added more flexibility to our global Earth Day events to maximize our impact and employee participation, and in recognition that it simply isn’t possible for every service project we lead across the globe to take place on the same day or even in the same week.

For example, the success of our tree planting projects (in support of our company’s commitment to reforestation) is much more dependent on seasonal weather than a date on the calendar:

Our team in China kicked off our global Earth Day “season” on April 1 by planting 350 trees – a continuation of the “Great Green Wall” program we launched a year ago. Meanwhile in India, it’s just too darn hot this time of year to put fledgling trees in the ground and expect them to survive. For that reason, our Indian colleagues will celebrate Earth Day in a couple of months when the weather will better sustain newly planted trees.

Somewhere between our events and China and India, other Timberland Earth Day events will take place. Projects and locations include:

  • New York, NY: Timberland is partnering with GrowNYC to help maintain the Wanaqua Family Garden in the Bronx – a 10,000 square foot plot of land that contains 20 community vegetable beds as well as a children’s garden where students and area residents come to visit. Some planned activities for the day include digging post holes for a shade structure, planting vegetables with students, cleaning up wrought iron fencing and planting garden boxes.
  • Madrid, Spain: We’re working with the Madridejos City Hall to plant 300 trees and build a fence to protect the area. Timberland’s 15 volunteers will be joined by 40 students who will engage in an environmental activity to learn the importance of reforestation and environmental protection.
  • Santiago, Dominican Republic: Approximately 300 Timberland volunteers will be joined by over 100 partners and community volunteers to plant 5,000 – 7,000 trees in “Rafey’s Park” in Santiago City. This project marks the continuation of an ongoing effort to reforest the park.
  • Dover, NH: 75 Timberland volunteers will serve at the Horne Street School in Dover, landscaping the area to complement the school’s newly renovated environmentally-efficient building. Sustainable landscape improvements will include a community garden, new fitness stations throughout the grounds, and outdoor group activities.

All in all, more than 7,200 volunteers will unite in Timberland-hosted Earth Day events – generating over 50,000 hours of service. At Timberland’s headquarters in Stratham NH, we will participate in eight community greening projects in the Seacoast area tomorrow, April 21.

If you’re busy on April 22nd and feel you can’t be of service on that day, lighten up a little and be flexible. No one said your commitment to better the planet needs to be focused on just one day a year. Do what you can, when you can … the important part is doing something rather than nothing.

We Came, We Saw, We Got Good and Dirty

One of the reasons Timberland is a Great Place to Work is because of the opportunities we have to go out and do good things in our communities and for our environment … as a team, on company time.  Here’s a flavor of the positive impact (and fun) we had last week on Earth Day:

Happy 40th (B)Earthday!

We’re honoring the 40th anniversary of Earth Day this year with 140+ community service projects across the globe – planned and executed by 7,600 eager and enthusiastic Earthkeepers.  That’s one mother of a celebration!

Here are just a few of the ways in which we’re pulling on our boots to make a difference around the world:

  • In the Dominican Republic, nearly 600 Timberland employees and more than 800 community volunteers will join forces to plant 18,000 trees in the communities of Sajoma and Santiago (that’s more than 12 trees per person!).
  • Working with the local chapter of the National FFA Association, 100 volunteers in Newfields, NH (close to our corporate headquarters) will design and plant a sustainable landscape at the historic town library and construct raised garden beds to enhance a community garden.
  • As part of our ongoing (9 years and counting) commitment to reforestation in China, 200 volunteers will plant 600 trees in Beijing.  The Earth Day tree planting will serve as a warm-up for when we plant our one millionth tree in China’s Horqin Desert in August.

In 40 years’ time, Earth Day has gone from radical environmental protest to mainstream movement engaging millions … but at the same time, the threat of critical impact from global warming is greater now than ever.  While it’s good news that more and more people are actively engaging in Earth Day, even more important is active engagement on a constant basis.  Here’s how you can help:

Stay tuned for photos, videos and first-hand accounts from our Earth Day events worldwide!

Earthkeeping in Japan

Our Earthkeeping colleagues in Japan shared the following video montage of their good work this past Earth Day. From weeding and planting in one of Tokyo’s largest city parks (Yoyogi Koen) to a beach clean-up in Fukuoka, 173 volunteers (including Timberland employees, friends and family, community and business partners) spent a total of 873 hours making many of Japan’s streets, parks and public areas greener and cleaner.

Thank you, Team Timberland Japan!