Posts Tagged ‘consumer research’
Climate Change In the American Mind is a new study just released by the Yale Project on Climate Change and the George Mason University Center for Climate Change Communication. Over 2,000 American adults were surveyed for their thoughts on climate change, energy policies, the reality and risks of global warming, and political and consumer activism. Key takeaways from the study include:
- 69% of survey participants are convinced global warming is happening.
- 51% believe we have the ability to reduce global warming – but were unsure whether we actually will.
- Over 90% said the US should act to reduce global warming even if it has economic costs.
- 92% supported more funding for research on renewable energy sources, and 85% supported tax rebates for people buying energy-efficient cars or solar panels.
- 33% of survey participants said they had rewarded environmentally-responsible companies by buying their products.
- 48% said they were willing to reward or punish companies for their climate change-related activities … but 68% said they did not know which companies to punish.
- 69% of those surveyed believed individual action can make a difference.
- 70% believed the ultimate solution to global warming will require significant changes in American lifestyles – not just technological innovations.
Agree? Disagree? Surprised, encouraged, disillusioned? Share your thoughts.