Posts Tagged ‘craftsmanship’
The classic Buck has been a staple of men’s footwear wardrobes for nearly 100 years, and hasn’t changed much since it was first introduced in the early part of the 20th century. A favorite of Gatsby in the roaring 20’s, and Ivy League Prepsters in the 80’s, today Timberland has redesigned the timeless buck silhouette to be better than ever and we call it the Stormbuck Lite.
The Stormbuck Lite is 50% lighter than our original Stormbuck style! The new EVA outsole not only reduces the weight of the shoe by half, the siped channels help move water away from the bottom of the foot creating better traction. Combining Timberland Anti-Fatigue technology with our lightest Stormbuck ever, the Stormbuck Lite brings a versatile shoe that provides all day comfort. Why do we call it a “Storm”buck? Because our Stormbucks are water-resistant so that unexpected rainstorm won’t dampen anyone’s day.
Important in all Timberland styles, craftsmanship and attention to detail is key. The Stormbuck Lite features premium suede uppers wrapped by a leather welt with iconic white stitching, which has been a long-time symbol of fine craftsmanship for the buck style. This style also incorporates 100% organic cotton laces and 100% recycled PET footbed covers, the stuff that plastic bottles are made of. The Stormbuck Lite is a great representation of how Timberland can take a timeless classic and update it for the modern man’s needs, while creating a more environmentally conscious piece of footwear in the process.
When it comes time for a new web experience for one of your pinnacle collections, what do you do? For Timberland Boot Company, we wanted to do create something extra special, something that would match the quality, craftsmanship and attention to detail that is embodied in every shoe and boot that is in our Fall 2012 line. We also recognized that our heritage-inspired products are most often viewed on very modern technology, and so we created a site that’s designed for optimum viewing on devices like iPads and iPhones … giving you, our consumers, the best Boot Company experience we can (without actually putting our products on your feet).
The Fall 2012 Boot Company website highlights beautiful product photography, shot in our own backyard (at a Peabody, MA leather tannery and Lowell, MA mill) — meant to convey the spirit of the post-Industrial era and the hardworking men and women who defined it.
Like those craftsmen who mixed tradition with innovation, our collection keeps one foot rooted in the past while the other treads fearlessly into the future. We think they would have liked the Fall 2012 Boot Company collection … and we hope you do, too. Take a look: www.timberlandbootcompany.com