Posts Tagged ‘earth day’

Shoot An Apple, Save the Earth

This month, Timberland is a proud sponsor of the Green Apple Music Festival, America’s largest Earth Day celebration, with a breadth of community service and free concerts taking place concurrently in 10 U.S. cities.

As part of our Festival participation, we’re unveiling the “Shoot an Apple, Save the Earth” consumer-generated video contest through which everyday people (that’s you!) can share innovative ideas about environmental sustainability.

The catch:  Videos must feature, in some form, a real green apple.
The prize:  A 7-day all expense paid trip to Australia … and some Timberland gear to help the winner enjoy their adventure.

All video entries must be received by Noon ET on Monday, April 27th; winners will be announced here on the Earthkeepers blog in late May.  Visit our contest site for complete details and video upload instructions.

Earthkeeping Around the Globe

Next Thursday, Timberland employees around the globe will participate in the company’s 10th annual “Serv-a-palooza” – a company-wide celebration uniting employees, vendors, community partners, and youth in a day of community service. Many of this year’s 140 Serv-a-palooza projects are focused on environmental stewardship – from cleaning up trash near Mount Fuji to removing invasive plant species in England.

The goal of Serv-a-palooza – beyond enjoying a day out of the office and a unique teambuilding opportunity with colleagues – is to create a positive, sustainable impact on the community in which you’re serving. As a visual example of the kind of impact that can be created by a group of energetic volunteers in one day, consider these photos from another recent Timberland service day — Earth Day 2008, when approximately 100 volunteers spent the day planting native vegetation in Taipei’s Peace Park in Taiwan.

Before the Earthkeeping started:

On Earth Day:

The positive impact — still growing three months later:

Next week’s Serv-a-palooza projects promise to yield equally rewarding transformations … some of which we hope to document and share here on Earthkeepers. Stay tuned.

Earthkeepers in Action

This Earth Day, Timberland announced a global commitment to green 300 communities in the next two years, and to plant one million trees by 2010. Timberland hopes to inspire and engage one million Earthkeepers. Click below to hear Timberland CEO Jeff Swartz describe his vision of what it means to be an EarthKeeper and see how EarthKeepers are making a difference.

Join us for our Earth Day Event with Sustainable South Bronx

On April 22, we’ll be in the Bronx re-greening the space shown below. To learn more, RSVP through Facebook!