Posts Tagged ‘eco-conscious design’

Dutch Treat: Timberland Opens New Distribution Center in Holland

Timberland relies on its European distribution center in Enschede, Holland to supply footwear, apparel, and accessories to all of its customers throughout Europe. When the lease on the facility was coming to an end, Timberland weighed the pro and cons of renewing it or moving to another location—carefully considering the environmental impact of each.

We knew we needed a larger space for the future. When we looked at the cost of maintaining older equipment that would need to be replaced, we decided it would be more cost-effective to build a new, larger facility with more efficient equipment that required less energy to run.

- David Rupert, Timberland’s Director of International Distribution Engineering

Timberland chose Almelo, Holland—17 miles south of Enschede—for the new distribution center. The location has both business and environmental benefits, with easy access to the ports of Rotterdam to reduce emissions from trucking.

To live up to the company’s environmental commitment, Timberland partnered with OVG re/ developers, a Dutch developer with a proven track record in sustainable building construction.   OVG re/ developers developed the facility specifically to Timberland’s requirements—one of which was that the building meet Europe’s BREEAM® (Building Research Establishment Environmental Assessment Method) certification. To earn a BREEAM® certificate, a building must meet established benchmarks for specification, design, construction, and use, as they relate to such topics as energy and water use, the health of the internal environment, pollution, transportation, materials, waste, ecology, and management processes. The new distribution center opened in April 2012, and in June, it officially received a “Good” BREEAM® certification.

Now fully operational, the facility features a number of environmentally conscious attributes, including underground storage tanks that collect rainwater for flushing toilets and motion-detector lights to help reduce energy consumption. A new, state-of-the-art, automated packing system offers greater efficiency—and less noise.  Outside, there’s extensive green landscaping—including more than 100 birdhouses that provide a home for swallows and bats. And like the old facility, the new facility gets 100% of its energy from wind power.

“Our new distribution facility proves once again that eco-conscious choices can also be smart business choices. Now we’re more efficient than ever before—shipping out products faster and with less impact to the planet,” concludes Rupert.

Timberland Comes to Westfield Stratford City

We are pleased to announce the opening of a new retail store within Westfield Stratford City in East London –  gateway to the Olympic Stadium!

Timberland Stratford City

London is the host city for the 2012 Olympic and Para-Olympic Games; the new Westfield Stratford City is one of Europe’s largest urban shopping centres, and is situated adjacent to the Olympic Park.  Westfield Stratford City is home to 300 fashion, food and lifestyle brands and 50 restaurants, and has fantastic transport links with Stratford Regional Station, which sees 58 trains going to and from central London every hour.

Stratford City also boasts some impressive environmental and sustainability statistics:

  • 75% of all Stratford City’s electrical power will be met through an on-site Combined Cooling, Heat and Power Plant (CCHP)
  • Use of natural light, effective insulation, high efficiency lighting, heating and cooling and control of solar gain will ensure the buildings are 10% more energy efficient than required by building regulations
  • Efficient building design and on-site CCHP will help achieve carbon reduction targets of 50% by 2020
  • A consolidated waste management system will recycle / recover 50% of retail waste
  • Suitable roofs have been designated as ecological brown roofs to encourage wildlife and reduce rain water run-off
  • A 253,000 sq ft rainwater harvesting system is incorporated into the main retail centre

The store introduces a new global retail concept that re-imagines the retail experience for Timberland.  It is a “box within a box” concept that brings the brand to life in an engaging and emotional way – essentially bringing the outdoors indoors!  The retail experience was designed to emotionally connect with consumers, not only inspiring them with the great outdoors but also equipping them with the gear to get out and enjoy it.  The 2500+ sq ft store has a two-story glass fascia and incorporates portions of our iconic tree logo as part of the store front design.

Our new retail concept aims to bring the outdoors in!

We think the Stratford City store succeeds in engaging consumers with our brand and our product in an authentic, approachable way … but we’d love to hear from you!  London-area readers, stop by our new store and then tell us what you think.