Posts Tagged ‘eco-fashion’

Nothing Screams Romance Like Reusable Shopping Bags

If you haven’t already been to our website and memorized the tips and stats in our Green Guide to Dating and Love, it’s not too late – you’ll find everything you need to know about giving and getting eco-love right here.

Consider it our Valentine’s Day gift to you.

Learn more about how important eco-behavior is to finding and keeping true love by reading the complete results of Timberland’s Eco-Love Survey.

Five Ways to Woo Your Eco-Lover

Want to turn on your mate?  Turn off the lights, say the respondents of Timberland’s Eco-Love survey, conducted last month.  According to the survey, more than three-quarters (77%) of Americans find eco-minded behaviors (like turning off the lights when you leave the room) attractive.

It’s just this kind of tip you’ll find in Timberland’s Green Guide to Dating and Love — full of dos, don’ts and creative eco-romance ideas.  We teamed up with the dating experts at OKCupid to create the guide, in hopes that we might help to foster a little bit of green love this Valentine’s Day.


Here are some other ways to increase your odds of attracting an eco-lover:

  • Get outside! Nearly 60% of people said they would prefer to meet a potential date while participating in an outdoor leisure activity (think about it: better chances of meeting Mr. Right at the park than in your living room).
  • Dress for success in eco-conscious gear. Nearly one-third (30%) of Americans are attracted to people who consider the environmental impact of the products they buy, including clothing.  (Lucky for you, we’ve got Earth-conscious Earthkeepers footwear and apparel.)
  • Don’t be an eco-slacker. Top turnoffs, according to our survey, include littering, not recycling, and being a “climate change denier.”   Embrace the Earth and maybe someone else will embrace YOU.
  • Don’t be an environmental zealot. On the flip side, there is such a thing as too much eco-passion.  46% said if their date pushed them to order environmentally-responsible food (think organic, locally-grown), that first date might also be the last.

Check out the Green Guide to Dating and the results of our Eco-Love survey, and then go get yourself an eco-minded Valentine!  You can thank us later.

Belinda Pasqua Wins Handbag Award

Australian-born designer Belinda Pasqua was named the winner of the “Best Green Handbag” design at the 2011 Independent Handbag Designer Awards (IHDA) in New York City last night. For the second consecutive year, Timberland sponsored the “Best Green Handbag” category and helped to select the winning design.

Pasqua’s winning Marlo Tote was honored at the IHDA for its unique design, which merges repurposed premium leathers from scrap and excess tannery leather with traditional handwork and a modern silhouette.

Belinda Pasqua’s winning Marlo Tote handbag

Inspired by the Australian landscape she grew up admiring, Pasqua started The Sway collection of handbags to give women eco-conscious and beautiful design. Like all of Pasqua’s bags, the Marlo Tote features recycled cotton linings with her signature ‘Boomerang’ print inspired by Aboriginal art.  Her bags are available for purchase at www.theswaynyc.com, Fred Segal, Kaight NYC, Searle, and International Playground.

Timberland’s Jackie LaLime was on hand to present the award, and shared her thoughts about Belinda and her design:

Belinda’s love of nature and dedication to the environment shines through in her beautifully crafted designs, and aligns perfectly with Timberland’s values.  With the Marlo Tote, she has created a bag that combines detailed craftsmanship with sustainability and style, using leather pieces that would otherwise go to waste. The result is a green handbag that allows women to look great and feel great while wearing it.  It’s what green design is all about.

Award winner Belinda Pasqua and Timberland’s Jackie LaLime

A selection of Pasqua’s designs will be on display for a limited time at the Timberland® store at 474 Broadway in New York City in the coming weeks.  In addition, Pasqua will have the opportunity to collaborate with the Timberland women’s footwear design team on a limited edition Earthkeepers™ handbag and boot collection, slated to come out in 2012.

Designers Ready? Handbag Awards Accepting Entries

Attention all talented, emerging designers: the Independent Handbag Designer Awards (IHDA), presented by InStyle and Handbag Designer 101, is now accepting submissions for the 5th annual design competition.

For the second year in a row, Timberland is the sponsor of the IHDA’s “Best Green Handbag” category; the winner will receive the chance to collaborate with us to develop a bag for sale in our stores. At Timberland we’re passionate about design, and we’re passionate about protecting the outdoors… we’d love to work with a great designer on putting the two things together in a beautiful, responsible way!

What does the best green handbag consist of? Sustainable, recycled or organic materials (think organic cotton, hemp, bamboo), non-toxic dyes and design components (zippers, buttons, clasps) made from recycled metal or reused pieces.  The best green bag will be completely recyclable at the end of its life.

The entire list of award categories for the 2011 IHDA awards includes:

Best Green Handbag
Best Handbag in Overall Style and Design
InStyle
Red Carpet Ready Evening Bag
Artisan House Award by Isabella Fiore
Best Use of SWAROVSKI ELEMENTS
Best Student Made Handbag Inspired by the colors of vitaminwater
Best Handmade Handbag
Most Socially Responsible Handbag
Audience Fan Favorite

For inspiration, check out the incredible award-winning designs from last year’s competition.  For more details on each award category and to submit your entry, visit IDHA’s website.  The deadline for award submissions is April 30th; winners will be announced on June 15th.

Go get your design on.

Best Green Bag

Last night I had the honor of attending the 4th annual Independent Handbag Designer Awards event and presenting the award for Best Green Handbag on Timberland’s behalf:

Best Green Handbag award winner Andrew Krumholz with Timberland’s Jackie LaLime

It was amazing to represent Timberland in the fashion arena, and to be in the same room with fashion greats like Carlos Falchi, Tim Gunn and Deborah Lloyd…what a trip!  The event was perfectly aligned with Timberland values, celebrating entrepreneurship, innovative design … and most of all, green design.

I chose Andrew Krumholz’s winning bag based not only for its beautiful style and use of recycled materials, but because of the positive impact these bags make on the community in which they are made and on the women’s lives who make them.  (Escama Studio artists work in cooperatives outside of Brazil which allow them the opportunity to earn a living wage in a supportive environment.)

As a company that’s committed to reducing the environmental impact of our business and our products, we know first hand how difficult it can be to create eco-conscious products without sacrificing beautiful craftsmanship, and that’s why we have such appreciation for the efforts of designers like Andrew who are able to address the challenge of being stylish and being green successfully.

Andrew’s Best Green Handbag

Earthkeepers in the NYC area, I hope you’ll stop in to view the winning bag in person at our Soho store in the coming weeks… and be sure to look for this design and others on Timberland.com this fall.

I thoroughly enjoyed having the opportunity to have been part of such an inspiring event and represent our brand amidst so many other leading brands and designers.  I’m encouraged by the talent and creativity in the handbag industry and look forward to seeing more.

Jackie LaLime
Senior Director of Licensing & Accessories, Timberland

Sustainable London from the Inside

Enthusiasm for all things “sexy and sustainable” led Earthkeeper hero Cate Trotter to launch Insider Trends – a consulting business that combines the London-based entrepreneur’s knowledge of what’s great and green with her marketing strategy expertise.

The philosophy is hands on – by way of walking tour, Cate’s clients (business leaders, tourists, student groups, conference delegates) get a first-hand glimpse of the best green initiatives in the city – visiting London’s first five-star green hotel, shopping for ethical fashion, admiring eco-architecture and traveling by hydrogen fuel cell bus.  The goal of this unique eco-show and tell?  To inspire tour-takers to make their own green work smarter, better and more successful.

Here’s feedback from one of Cate’s satisfied customers in her own words:

To learn more about the good work Cate is doing to inspire more sustainable living and working in London, follow her story on Changents.com.  Until we find a way to clone Cate and put one of her in every major city, you’ll have to travel to London to get the “insider experience,” but it’s worth the trip – to register for your own personal tour, visit her website.