Posts Tagged ‘eco-fashion’
If you haven’t already been to our website and memorized the tips and stats in our Green Guide to Dating and Love, it’s not too late – you’ll find everything you need to know about giving and getting eco-love right here.
Consider it our Valentine’s Day gift to you.
Learn more about how important eco-behavior is to finding and keeping true love by reading the complete results of Timberland’s Eco-Love Survey.
Want to turn on your mate? Turn off the lights, say the respondents of Timberland’s Eco-Love survey, conducted last month. According to the survey, more than three-quarters (77%) of Americans find eco-minded behaviors (like turning off the lights when you leave the room) attractive.
It’s just this kind of tip you’ll find in Timberland’s Green Guide to Dating and Love — full of dos, don’ts and creative eco-romance ideas. We teamed up with the dating experts at OKCupid to create the guide, in hopes that we might help to foster a little bit of green love this Valentine’s Day.
- Get outside! Nearly 60% of people said they would prefer to meet a potential date while participating in an outdoor leisure activity (think about it: better chances of meeting Mr. Right at the park than in your living room).
- Dress for success in eco-conscious gear. Nearly one-third (30%) of Americans are attracted to people who consider the environmental impact of the products they buy, including clothing. (Lucky for you, we’ve got Earth-conscious Earthkeepers footwear and apparel.)
- Don’t be an eco-slacker. Top turnoffs, according to our survey, include littering, not recycling, and being a “climate change denier.” Embrace the Earth and maybe someone else will embrace YOU.
- Don’t be an environmental zealot. On the flip side, there is such a thing as too much eco-passion. 46% said if their date pushed them to order environmentally-responsible food (think organic, locally-grown), that first date might also be the last.
Last night I had the honor of attending the 4th annual Independent Handbag Designer Awards event and presenting the award for Best Green Handbag on Timberland’s behalf:
It was amazing to represent Timberland in the fashion arena, and to be in the same room with fashion greats like Carlos Falchi, Tim Gunn and Deborah Lloyd…what a trip! The event was perfectly aligned with Timberland values, celebrating entrepreneurship, innovative design … and most of all, green design.
I chose Andrew Krumholz’s winning bag based not only for its beautiful style and use of recycled materials, but because of the positive impact these bags make on the community in which they are made and on the women’s lives who make them. (Escama Studio artists work in cooperatives outside of Brazil which allow them the opportunity to earn a living wage in a supportive environment.)
As a company that’s committed to reducing the environmental impact of our business and our products, we know first hand how difficult it can be to create eco-conscious products without sacrificing beautiful craftsmanship, and that’s why we have such appreciation for the efforts of designers like Andrew who are able to address the challenge of being stylish and being green successfully.
Earthkeepers in the NYC area, I hope you’ll stop in to view the winning bag in person at our Soho store in the coming weeks… and be sure to look for this design and others on Timberland.com this fall.
I thoroughly enjoyed having the opportunity to have been part of such an inspiring event and represent our brand amidst so many other leading brands and designers. I’m encouraged by the talent and creativity in the handbag industry and look forward to seeing more.
Senior Director of Licensing & Accessories, Timberland