Posts Tagged ‘eco-product’

Store Your Stuff in Style: Earthkeepers Stratham Series

Heading back to school isn’t the only good excuse for buying a great new bag or backpack this fall; our new Earthkeepers™ Stratham Series includes bags perfect for laptop lugging, day tripping, hiking, commuting and all-around exploring.  See?

Stratham Series Messenger Bag

Stratham Series Backpack

The Stratham Series is part of Timberland’s Earthkeepers™ Collection, which features products made with recycled and organic materials and/or leathers from tanneries that have been Silver-rated for improved energy, water and waste management. Our Stratham bags feature 55% organic cotton canvas, antiqued brass hardware and premium nubuck leather trim – inspired by packs of earlier eras, but incorporating modern-day materials and functionality.

This beautiful collection of bags has gained quick popularity around the globe, and depending on where you shop, supplies are temporarily limited!  US shoppers will find Stratham bags in retail stores only until November (then you’ll also be able to buy them on Timberland.com); bag buyers in the rest of the world may find them on your country’s Timberland website or in stores.

Stratham Series Small Goods Bag

Stratham Series Lumbar Pack

Got the bag, need a boot?

Even accessories need accessories; pick a pair of our Stratham Heights boots to complement your Stratham bag, and you’re good to go!

Belinda Pasqua Wins Handbag Award

Australian-born designer Belinda Pasqua was named the winner of the “Best Green Handbag” design at the 2011 Independent Handbag Designer Awards (IHDA) in New York City last night. For the second consecutive year, Timberland sponsored the “Best Green Handbag” category and helped to select the winning design.

Pasqua’s winning Marlo Tote was honored at the IHDA for its unique design, which merges repurposed premium leathers from scrap and excess tannery leather with traditional handwork and a modern silhouette.

Belinda Pasqua’s winning Marlo Tote handbag

Inspired by the Australian landscape she grew up admiring, Pasqua started The Sway collection of handbags to give women eco-conscious and beautiful design. Like all of Pasqua’s bags, the Marlo Tote features recycled cotton linings with her signature ‘Boomerang’ print inspired by Aboriginal art.  Her bags are available for purchase at www.theswaynyc.com, Fred Segal, Kaight NYC, Searle, and International Playground.

Timberland’s Jackie LaLime was on hand to present the award, and shared her thoughts about Belinda and her design:

Belinda’s love of nature and dedication to the environment shines through in her beautifully crafted designs, and aligns perfectly with Timberland’s values.  With the Marlo Tote, she has created a bag that combines detailed craftsmanship with sustainability and style, using leather pieces that would otherwise go to waste. The result is a green handbag that allows women to look great and feel great while wearing it.  It’s what green design is all about.

Award winner Belinda Pasqua and Timberland’s Jackie LaLime

A selection of Pasqua’s designs will be on display for a limited time at the Timberland® store at 474 Broadway in New York City in the coming weeks.  In addition, Pasqua will have the opportunity to collaborate with the Timberland women’s footwear design team on a limited edition Earthkeepers™ handbag and boot collection, slated to come out in 2012.

Step Inside Timberland’s New Boston Store

Last week, we asked Amanda from Timberland’s global brand marketing team, and our friend and noted video blogger Ramsey from our Kansas City-based partner, Digital Evolution Group, to meet up on St. Patrick’s Day on Boston’s famed Newbury Street and check out the new Timberland store.  The 2,500 square foot space, located at 201 Newbury Street (for all of you foursquare addicts), features Timberland-branded footwear, apparel and accessories for men, women and children.

What I thought was going to be an hour-long store visit turned out to be a four-hour excursion that included shopping and lessons in sustainable building design and Boston history. The result though, is priceless. There are so many cool and interesting things in that store, starting with the Spring 2011 product collections – including colorful boat shoes for men and women; and the new Falmouth Cycling Jacket featuring waterproof S Café™ fabric, which is made from 98.5% recycled PET (plastic bottles) and 1.5% recycled coffee grounds. Would you like cream and sugar with that?

Our dynamic duo also unearthed a myriad of features that support our commitment to sustainability, as well as subtle nods to our appreciation for the City of Boston and the history of the building in which the store is situated, which used to be a school house.

This is the first of four videos Amanda and Ramsey created. Join them on their initial peek into the new store by clicking play and be on the lookout in the coming days for their other videos that highlight the latest in-store happenings and cool eco-conscious features.

Designers Ready? Handbag Awards Accepting Entries

Attention all talented, emerging designers: the Independent Handbag Designer Awards (IHDA), presented by InStyle and Handbag Designer 101, is now accepting submissions for the 5th annual design competition.

For the second year in a row, Timberland is the sponsor of the IHDA’s “Best Green Handbag” category; the winner will receive the chance to collaborate with us to develop a bag for sale in our stores. At Timberland we’re passionate about design, and we’re passionate about protecting the outdoors… we’d love to work with a great designer on putting the two things together in a beautiful, responsible way!

What does the best green handbag consist of? Sustainable, recycled or organic materials (think organic cotton, hemp, bamboo), non-toxic dyes and design components (zippers, buttons, clasps) made from recycled metal or reused pieces.  The best green bag will be completely recyclable at the end of its life.

The entire list of award categories for the 2011 IHDA awards includes:

Best Green Handbag
Best Handbag in Overall Style and Design
InStyle
Red Carpet Ready Evening Bag
Artisan House Award by Isabella Fiore
Best Use of SWAROVSKI ELEMENTS
Best Student Made Handbag Inspired by the colors of vitaminwater
Best Handmade Handbag
Most Socially Responsible Handbag
Audience Fan Favorite

For inspiration, check out the incredible award-winning designs from last year’s competition.  For more details on each award category and to submit your entry, visit IDHA’s website.  The deadline for award submissions is April 30th; winners will be announced on June 15th.

Go get your design on.

Best Green Bag

Last night I had the honor of attending the 4th annual Independent Handbag Designer Awards event and presenting the award for Best Green Handbag on Timberland’s behalf:

Best Green Handbag award winner Andrew Krumholz with Timberland’s Jackie LaLime

It was amazing to represent Timberland in the fashion arena, and to be in the same room with fashion greats like Carlos Falchi, Tim Gunn and Deborah Lloyd…what a trip!  The event was perfectly aligned with Timberland values, celebrating entrepreneurship, innovative design … and most of all, green design.

I chose Andrew Krumholz’s winning bag based not only for its beautiful style and use of recycled materials, but because of the positive impact these bags make on the community in which they are made and on the women’s lives who make them.  (Escama Studio artists work in cooperatives outside of Brazil which allow them the opportunity to earn a living wage in a supportive environment.)

As a company that’s committed to reducing the environmental impact of our business and our products, we know first hand how difficult it can be to create eco-conscious products without sacrificing beautiful craftsmanship, and that’s why we have such appreciation for the efforts of designers like Andrew who are able to address the challenge of being stylish and being green successfully.

Andrew’s Best Green Handbag

Earthkeepers in the NYC area, I hope you’ll stop in to view the winning bag in person at our Soho store in the coming weeks… and be sure to look for this design and others on Timberland.com this fall.

I thoroughly enjoyed having the opportunity to have been part of such an inspiring event and represent our brand amidst so many other leading brands and designers.  I’m encouraged by the talent and creativity in the handbag industry and look forward to seeing more.

Jackie LaLime
Senior Director of Licensing & Accessories, Timberland

Bottles and Boots

If you walk by one of our store windows in the near future, you might see an image of a larger-than-life Timberland boot make entirely of recycled plastic bottles.  The actual boot lives in the lobby of our headquarters building, serving as a visual reminder of the potential for Earthkeeping through the design of our products.

There’s no shortage of information out there about the ramifications of not recycling plastics – and we’re excited about the ways in which we’re turning that recycling effort into better material choices.  We currently use recycled PET made from post-consumer plastic bottles in the linings, laces and uppers of some of our footwear, and are always looking for new ways to increase our use of this and other recycled and renewable materials in our products.

This video documents the actual construction of the giant plastic bottle boot by eco-artist Tim Gaudreau.  Please note that no plastic bottles were harmed in the making of this film – in fact, the 3,000 that were used were spared an unfortunate demise in the landfill.