Posts Tagged ‘EcoCab’

Riding in Style: Timberland EcoCabs

When they were covering the Toronto International Film Festival (TIFF) last month, our video bloggers Ramsey and Amanda had the pleasure of tooling around town in the back of one of the Timberland EcoCabs — powered by feet, not fuel, to help keep TIFF’s environmental impact down.

But let’s be clear – this isn’t just a souped-up Schwinn. Unless your Schwinn happens to have turn signals, headlights and THROTTLE. Check it out:

Timberland Canada Throws a House Party

The following video documents a special event recently held at our new Canadian office located at the Evergreen Brick Works — a spectacular community environmental center that also serves as an international showcase for urban sustainability and green design.

The event celebrated our new home, and also kicked off the 10-day Toronto International Film Festival, of which Timberland was a sponsor.  We invited media, stylists and influencers to preview our Fall products and get a sneak peek at what we’re going to debut in Spring 2012.

The evening also featured “Timberland in Film,” as we highlighted Timberland products that have appeared or will appear on the big screen.

To top it all off, we offered EcoCab tours of the Brick Works and invited attendees to have their picture taken on our very own Timberland red carpet.  Who says star treatment is only for celebrities?

Thanks to everyone who attended our housewarming and helped us to celebrate our partnerships, past and present.

Like the soundtrack? It’s The Chad Hollister Band, our featured artists for September. Go ahead and download this tune for free on our music page.

Red Carpet Ready? Timberland Takes On the Toronto International Film Festival

The Toronto International Film Festival ranks among the most prestigious international film festivals in the world. The 36th annual Festival was held in the city earlier this month, and for ten days, film lovers, filmmakers, industry professionals and media converged to watch the best in new cinema from established masters and new talent.  While it is a premier event for seeing great films, filmmakers and celebrities alike, the Festival also works to foster creative and cultural discovery through the moving image – truly impacting the way people see the world.

As a proud supporter and official sponsor of the Toronto International Film Festival, Timberland was on hand for this year’s event – helping to reduce the Festival’s overall environmental impact by supplying reusable and recyclable tote bags (reducing the volume of plastic bags) and by offering free EcoCab rides to festival attendees (no fuel, less environmental impact, more pedal power!).  We were even able to make a good experience better by surprising a few lucky film lovers with free tickets to some of the movie premieres.

Our traveling video bloggers Amanda and Ramsey captured the Festival vibe (and hollered at a few celebrities) to bring back and share with all of us.  Here’s the first of their Festival flicks:

Stay tuned as we share more videos from Amanda and Ramsey in the coming weeks. To learn more about the Toronto International Film Festival, please visit their website.