Posts Tagged ‘employee volunteerism’

Celebrating 20 Years of Service Around the World

Twenty years ago, Timberland created our Path of Service™ program—a monumental moment that marked the beginning of a rich tradition of service.

To celebrate the 20th Anniversary, we put our values into action at events around the world, thanks to our team of Global Stewards—passionate employees who volunteer above and beyond their regular job responsibilities to serve as ambassadors of corporate social responsibility. Here are some highlights of their efforts around the world:

  • Italy: Global Steward Francesca Vitale organized a two-day service trip for three teams of employees to Cinque Terre on Palmaria Island. Each team worked on different projects, including cleaning beaches, renovating benches along the paths, and repainting an old military fortress.
  • Japan: Global Steward Shiho Hirasawa’s team spread its celebration across the year, arranging monthly service events from May through November.
  • Taiwan: With the support of Global Steward Marty Shen, Taiwan launched a program that rewards consumers for engaging with Timberland in service—a concept that’s spread to other Timberland locations around the world.
  • USA: Near our Stratham, New Hampshire global headquarters, community engagement manager Brianne Wood coordinated more than 350 volunteers in this year’s Serv-a-Palooza in three locations. The team helped 25 non-profit organizations by constructing outdoor furniture, creating and restoring over three miles of trails, and knitting winter hats and mittens.

Our commitment to service doesn’t end with our employees. Over the years, our service events have grown to include vendors, distributors, supplier factories and consumers and community members.  We’re also fortunate that our new parent company, VF Corporation, supports Timberland’s values-driven brand and mission to equip people to make a difference in the communities where they live and work. We look forward to continuing to partner with VF to grow our commitment to service beyond our own corporate walls.

What is so powerful about our service program is the many ripples it creates. As we send people to service sites, their direct impact ripples out to other organizations and the people they serve. Our belief is that when each employee has a service experience, it helps them become more engaged in their own community and on their own time. We hope this year’s 20th anniversary has re-energized our army of service warriors to continue to grow Timberland’s level of service.

20 Years of Service and One Great Day

Across the globe, Timberland employees are celebrating the 20th anniversary of our Path of Service program, which offers them paid time off to volunteer in their communities.  And what better way to celebrate 20 years of service than with more service?

Here at our Stratham NH headquarters, more than 350 employees pulled on their boots a few weeks ago and set out to assist a variety of local nonprofit organizations as part of “Serv-a-palooza” — Timberland’s annual global service event.  We were lucky enough to get blue skies, ample sunshine and just enough power tools to go around … and although there were a few blisters and sore backs at the end of the day, they were overshadowed by wide smiles (pride? relief?) and a collective sense of accomplishment.

Here’s how we spent our day:

Fresh trim paint for the Seacoast Science Center in Rye, NH

Measure TWICE cut once! Some of us learned the hard way

Invasive plant species? No match for our president Patrik Frisk

We had plenty of volunteers eager (perhaps TOO eager) to run the saw

Some of us worked really hard ...

... and some of us were better at resting

But we all had fun!

Huge thanks to the Timberland CSR team for organizing yet another successful, impactful day of service, and to the partners who donated their time, materials and invaluable knowledge — we couldn’t do so much good in so little time without you.

20 Years Long, 20 Years Strong

Twenty years ago, the idea of Timberland’s Path of Service program – a program that offers our employees paid time off to volunteer in their communities – was considered unconventional. Today, we’ve served over 845,000 hours in more than 20 countries through the Path of Service™ program.

In honor of our 20th anniversary and the work we’ve done to create positive impact in our communities, we’re gearing up for special celebrations around the globe.  Together, Team Timberland will spend tens of thousands of hours planting trees, building trails, creating community gardens and transforming playgrounds … the stuff we love to do, with the people we love to do it with.

From Taiwan to Tampa, we’re celebrating the twentieth anniversary of our Path of Service™ program.  We’re volunteering and also inviting vendors, distributors, supplier factories, consumers, community members, and friends and family to join our activities.

Atlanta McIlwraith, Timberland’s senior manager of community engagement

Central to our Path of Service celebration is Serv-a-palooza — Timberland’s annual global community service event which will take place over the next few weeks.  Here at Timberland headquarters in New Hampshire, several hundred employees will be out in our local communities next week building gardens and playgrounds, maintaining nature trails, and providing much needed maintenance and enhancements for nonprofit organizations near and dear to us.

Words don’t really do Serv-a-palooza justice, so here’s a video from our archives (Serv-a-palooza 2009) to give you a taste for how much work we do – and how much fun we have:

We’re pulling on our boots and getting ready to make our difference with the same energy and enthusiasm we had 20 years ago.  Stay tuned for photos and stories from 2012 Serv-a-palooza!

The Power of Service Inspires Taiwan

2012 marks the 20th anniversary of Timberland’s Path of Service™ program, which gives employees 40 hours of paid time off to serve in their communities. This milestone provides an opportunity to recognize the importance of service to our corporate culture, honor our heritage, and look for ways to deepen our commitment to service. One way we are doing that is by expanding that commitment beyond our employee base—encouraging consumers to join us in serving in their communities.

Our Timberland team in Taiwan is leading the way, celebrating the 20th anniversary of the Path of Service™ program by setting a goal to serve 10,000 hours in 2012. Consumers who serve with us will be thanked for their efforts: those who serve 24 hours throughout the year at Timberland events will receive a free Timberland T-shirt, while those who serve 40 hours will receive a free pair of Earthkeepers boots!

The first of five major service events planned occurred in March, when a team gathered to help clean and protect Taiwan’s eroding seashore. Timberland employee and consumer volunteers built a fence to help slow the loss of sand, and categorized and recorded waste collected. Volunteers were amazed to discover that some of the waste came from Korea, Japan and even the Philippines.

The next consumer-oriented service event took place in May, when a Taiwan service team ventured into the mountains to help beautify a national park and eradicate non-indigenous plants and marine life that are creating an ecological imbalance in local ponds.

Timberland Taiwan’s 10,000 service-hour goal is well on its way to being met, with some 3,000 service hours accrued in early 2012.  We hope to take Taiwan’s model and expand it to a more global scale, as we aim to share Timberland’s passion for service, while making it fun and easy for consumers all over the world to engage with our brand.

To learn more about our commitment to community service and the ways in which we’re working to make a difference around the world, visit our Responsibility site.

Points of Light Honors Timberland with Corporate Engagement Award of Excellence

2012 marks the 20th anniversary of Timberland’s Path of Service™ program, which provides paid time off to our employees to volunteer in their communities for the organizations and causes that are most meaningful to them.

As we celebrate 20 years of the Path of Service internally, we’re grateful to also be recognized for it externally.  Today, Timberland is one of three companies being honored by Points of Light with the 2012 Corporate Engagement Award of Excellence – a prestigious award that recognizes innovative volunteer programs designed to create positive change in communities.

Points of Light is the leading global volunteer organization, whose mission is to inspire, equip, and mobilize people to take action that changes the world.  Timberland has been a long-time fan of the good work Points of Light supports, and it’s both an honor and a privilege to receive their vote of confidence for Timberland’s efforts as well.

What the Corporate Engagement Award of Excellence really recognizes, of course, is the passion, energy and dedication of Timberland employees worldwide to make a difference in their communities.  We’re so proud to have a team that cares as deeply about the world around them and works so hard to make it better … and hope you’ll have a chance to join us in service one day.  In the meantime, we extend our deep appreciation to our employees, our communities, and Points of Light for their support of the Path of Service™ program.  Here’s to another 20 years of service!

Sharing Traditions (and Garden Tools) With Our VF Family

Last month, Timberland celebrated our first Earth Day as a member of the VF Corporation family.  We’re proud to  share our 20-year tradition of community service with the other VF Brands, and were excited for the opportunity to share our first Earth Day service event with hundreds of volunteers from our new “sister brands” JanSport, lucy and The North Face.

Sharing our commitment to service is important to us – and so is the impact that it creates in communities and for the organizations we serve.  Look at the good work our Earth Day team of volunteers did to benefit the Alameda Point Collaborative in California:

2012 marks the 20th anniversary of Timberland’s Path of Service program, which gives our employees paid time off to serve in the community.  You can learn more about the program on our Responsibility website.  To learn more about our Earth Day efforts, check out our previous posts.

Strengthening Relationships Through Service

As a values-driven company, Timberland is always looking for ways to walk the walk as we talk the talk. It’s not always easy. When it comes to community service, we often face questions from employees about how to take time out of the office to serve while staying on top of their job responsibilities. How do you show employees that when they serve, it isn’t just good for the community but in fact also good for the business?

That’s the task at hand for Rob Rizzotti, Director of National Accounts for Timberland’s U.S. Field Sales Team, a group of fifty-plus field-based sales reps. In his role as a Global Steward, Rob works to inform, inspire and engage the sales team by sharing our CSR programs and values. Chief among these values is creating positive and sustainable impact by serving in our communities.

Rizzotti recognizes that the sales team has unique opportunities to engage customers, whether they’re large national retailers or small independent retailers.

Service strengthens relationships with retailers and business partners in a way that taking them out to lunch doesn’t. You see a different side of people when you’re rolling up your sleeves and working for a common cause.

- Rob Rizzotti

Timberland’s sales teams have developed their own memorable and meaningful traditions of service over the years. Every September 11th, a Timberland sales team serves at a school in the Bronx, commemorating the same day in 2001 when they first served at a school in that community — before knowing the historic events that would unfold.

Rizzotti staunchly believes relationships are the core of his team’s business. “When you’re serving with an account, it makes a huge difference in building trust and a deeper relationship,” he says. “As a sales rep, when you do something like this, it shows what you’re made of—that you’re a person with a heart, you want to give back, and you want your business to honor that as well.”

At Timberland, we’re optimistic that this type of interaction will continue to create different conversations and new partnership opportunities – and that’s simply good business. To learn more about the ways in which we engage citizens, employees and consumers around the world through community service, visit our Responsibility website.

Three Reasons Why We Love Earth Day

What’s to love about a day of community service in honor of Earth Day?

#1.  POWER TOOLS

#2. PAINT

#3.  WHEELBARROWS

We also love mulch, rakes, hammers and all sorts of other toys of the great outdoors we don’t get to play with during the course of a normal business day.

Timberland volunteers were not the only ones to get out and celebrate Earth Day this week – it looks like our West Coast colleagues at The North Face, lucy and JanSport had a great day doing good work, too:

Yes, it was a lot of fun – and incredibly meaningful for the local community and environmental organizations who benefited from our efforts.  Thanks to the Timberland and VF volunteers who took time out this week to make a difference in their world; the sore muscles and sunburned arms were well worth it.

Lace ‘Em Up and Move ‘Em Out: It’s Earth Day!

Okay – so technically Earth Day isn’t until April 22, but why wait?  We’re an outdoors brand that cares an awful lot about the environment (it is, after all, our playground), and we’re headed out a few days early to give it some extra TLC.

If you’re thinking that Earth Day service isn’t for you because it’s too unsavory (think smelly roadside trash pickup) or too episodic (you clean up smelly roadside trash today, only to find more in its place tomorrow), here are some examples of the kinds of things our Timberland team around the globe will be doing this week – and month – to celebrate Earth Day and support the notion of environmental sustainability:

  • Getting rid of bad seeds: At Pasir Ris Park in Singapore, volunteers from Timberland’s Asian Headquarters will remove invasive species, including Pong Pong fruits and ferns, to help preserve an area of mangrove trees.
  • Educating future environmentalists: In Milan Italy, Timberland volunteers will partner with Legambiente to teach 200+ children about the importance of respecting the environment.  The students will have an opportunity to put learning into practice as they remove graffiti, plant trees and create a botanical garden.
  • Making greater use of the great outdoors: In a local community in our own home state of New Hampshire, volunteers will help to transform overgrown and under-utilized conservation land into a public park with areas for playing and picnicing, as well as a trail network.

And, we’re spreading the love.  This is Timberland’s first Earth Day as a member of the VF Corporation family, and we’re beyond excited to have several of our “siblings” joining in our longstanding tradition of community service.  San Francisco-area employees from The North Face, JanSport and lucy will be volunteering this week for the Alameda Point Collaborative, an organization that provides transitional housing for formerly homeless people and families.  And further south, our colleagues at Vans, Reef and Eagle Creek are planning their own Earth Day service celebrations as well.

All told, we’ve got more than 3,500 volunteers doing their part to revitalize nearly 150 communities around the world. That’s a lot of boots on the ground doing a lot of good hard work for our dear Mother Earth.

Stay tuned!  We’ll be sharing photos, video and Earth Day event recaps here on the Bootmakers Blog.  Want to get in on the action?  Visit Earth Day Network’s website to find out about Earth Day events in your area.

Timberland Teams Up With IMEC to Help Haiti from Afar

What can you do with sixteen Timberland volunteers and five hours? If you pile them into a few cars and drive them to IMEC in northern Massachusetts, you can sort medical equipment and build four pallets of supplies that will be sent to a teaching hospital in Haiti. And in late February, that’s just what we did.

Simply put, IMEC receives surplus or discarded healthcare equipment from hospitals and ships it to developing nations where the need is great and the supplies can save lives (you can read their full mission statement here). I learned that much as I planned this service event. But when I arrived at IMEC with 15 of my colleagues, I found out that one of IMEC’s current major projects involves stocking and transforming the Mirebalais Hospital in Haiti, a 310-bed teaching facility and the first of its kind in the country.

Timberland has partnered with IMEC for years, sending volunteers to pack shipments and donating used office supplies for medical administrative suites. But I was struck by the interconnectedness of Timberland’s mission to plant trees, build community, and create a sustainable future in Haiti and IMEC’s mission to do, essentially, the same thing. Quality, affordable healthcare doesn’t exist separately from higher crop yields and better nutrition. Each element is part of a greater synergy that promotes a sustainable, healthy future for the people of Haiti—and that’s pretty cool. Check out YouTube for some illuminating videos of IMEC’s work thus far in Haiti.

Our volunteer group enjoyed a few hours of teamwork and service, but the pallets of supplies we prepared at IMEC will be of use long after that February afternoon. Look for more stories in the coming weeks and months as we continue to celebrate 20 years of Timberland service in 2012!