Posts Tagged ‘environment’
We’re officially halfway through our Wanderlust summer, and gearing up for festival #3 at Squaw Valley this weekend. For those if you just tuning in, Timberland is the official greening partner for Wanderlust 2012, and we’re helping to make this one-of-a-kind festival a little greener and less impactful on the environment.
There’s nothing quite like the actual Wanderlust experience — world-class yoga, locally-grown food, inspiring speakers and breathtaking outdoor settings — but we don’t all have the luxury of time or travel budgets to be Wanderlust groupies all summer long (lovely as that sounds). Now there’s a cure for the Wanderlust woes: if you’re passionate about Pinterest, go check out Timberland’s Pinterest page where you’ll find our Wanderlust board. The photos of our Stratton Mountain hike are guaranteed to slow your frantic mind. And if music is more your thing, we’ve put together a Wanderlust-inspired playlist on Spotify (you’ve got to be a registered Spotify user to listen). Think Jack Johnson, Ben Harper, Ani Difranco … that kind of soundtrack will get you through the day, no?
Pins and playlists — It’s kind of like a staycation for your mind and spirit. Enjoy. And if you want to learn more about our involvement with the wonderful world of Wanderlust, check out our festivals page.
When we weren’t gawking at the beautiful scenery or chatting with visitors at our Earthkeepers booth, those of us from Team Timberland who were lucky enough to go to Mountainfilm in Telluride last weekend enjoyed some of the inspiring speakers on Mountainfilm’s agenda. A festival favorite was Dan Buettner, a record-setting endurance biker, author and explorer.
Dan wanted to understand why certain people in particular areas of the world lived longer, healthier and happier lives, so he traveled across the planet to get answers. The result is his best-selling book, The Blue Zones: Lessons for Living Longer from the People Who’ve Lived the Longest, which examines how people live and how lifestyle affects lifespan.
Here’s a bit of what Dan has learned about happiness through his travels and research:
If you want to be happier, get outdoors.
Access to nature is clearly associated with higher levels of happiness, lower BMI and even better eyesight. As a species, we spent 99 percent of our existence outdoors. That gives us an evolutionary clue for what we ought to be doing.
“Getting outdoors” doesn’t have to mean scaling a mountain or running a marathon.
I can tell you with near certainty that regular, low-intensity physical activity is much better for you than beating your body while engaging in ultra-endurance activities. Joints give out, cartilage erodes, we get injured. Experience something extreme, and then learn to like hiking. You’ll be happier and healthier in the long run.
If we want to lessen our environmental footprint and live healthier lives, we’ve got to step away from the gas tank.
If we tax the heck out of gasoline we’ll drive less, produce less carbon, walk more, bike more, get outside more and nearly eliminate the obesity epidemic.
As an outdoors brand, we’d have to agree with Dan — getting outdoors makes us pretty happy! We’re proud to have been a sponsor of this year’s Mountainfilm in Telluride Festival, and grateful for the opportunity to meet incredible people like Dan while we were there. To learn more about Timberland’s support of Mountainfilm, please visit our Festivals page.
Two weeks ago, we set up shop in the middle of New York City to showcase all things Earthkeepers – including educating consumers about our green initiatives, sharing our Fall 2011 Earthkeepers product collection, and even rewarding random acts of Earthkeeper kindness. Check it out:
You can see more of our Earthkeeper experience in New York City on Timberland’s YouTube channel. Next up, our Earthkeeper booth and street teams are headed to the West Coast – stay tuned for more photos and footage from San Francisco.
And as a reminder, tomorrow is your LAST CHANCE to vote and submit pics of your mountain chic style for our Girlfriend Getaway Sweepstakes. Be sure to share your photo with your friends, family and social communities to rack up the most votes — the top ten submissions receive a pair of Timberland boots and have a shot at winning the ultimate getaway to the 2012 Sundance Film Festival. Enter here: http://on.fb.me/ShowYourStyle