Posts Tagged ‘environment’

Pins, Playlists and Putting Ourselves in a Wanderlust Mood

We’re officially halfway through our Wanderlust summer, and gearing up for festival #3 at Squaw Valley this weekend.  For those if you just tuning in, Timberland is the official greening partner for Wanderlust 2012, and we’re helping to make this one-of-a-kind festival a little greener and less impactful on the environment.

There’s nothing quite like the actual Wanderlust experience — world-class yoga, locally-grown food, inspiring speakers and breathtaking outdoor settings — but we don’t all have the luxury of time or travel budgets to be Wanderlust groupies all summer long (lovely as that sounds).  Now there’s a cure for the Wanderlust woes:  if you’re passionate about Pinterest, go check out Timberland’s Pinterest page where you’ll find our Wanderlust board.  The photos of our Stratton Mountain hike are guaranteed to slow your frantic mind.  And if music is more your thing, we’ve put together a Wanderlust-inspired playlist on Spotify (you’ve got to be a registered Spotify user to listen).  Think Jack Johnson, Ben Harper, Ani Difranco … that kind of soundtrack will get you through the day, no?

Pins and playlists — It’s kind of like a staycation for your mind and spirit.  Enjoy.  And if you want to learn more about our involvement with the wonderful world of Wanderlust, check out our festivals page.

The Wonderful World of Wanderlust

Last weekend, several lucky members of the Timberland team headed to Stratton Mountain in Vermont to see what Wanderlust 2012 is all about. When we weren’t fine-tuning our yoga poses with renown instructors like Seane Corn, we enjoyed beautiful, inspiring hikes with Timberland guides, listened to incredible live music from performers like Ani DiFranco and MC Yogi and indulged in some of the best-tasting healthy food around, thanks to folks like Hippie Girl Pitas and Vermont’s own Ben & Jerry’s.

We also met some amazing people who stopped by the Timberland Earthkeepers booth to make a pledge to reduce their personal environmental impact.  It was inspiring to meet so many people concerned about the environment – and they had some pretty creative ideas for how to conserve resources and save energy!

Who knew that being the Official Greening Partner for Wanderlust 2012 could be so much fun?  If you missed the Wanderlust Festival at Stratton last weekend, here’s a glimpse:

The fun doesn’t stop here … with three more destinations, Wanderlust 2012 is just getting warmed up. Visit our Festivals page to learn more about Wanderlust and the ways in which Timberland is helping to make this year’s festival one of the most socially and environmentally conscious events of its kind.

Come With Us to Wanderlust

It’s time to hit the slopes again – yes, really – as the Wanderlust Festival rolls into a resort town near you.  One part yoga, one part music, one part fine fresh food, Wanderlust is the ultimate happy place for anyone in need of soul-soothing or mind and body recharging.  Here’s a taste of what Wanderlust is all about:

Now in its 4th season, Wanderlust will kick off June 21-24 at Stratton Mountain in Vermont, will continue on to Wanderlust Colorado at Copper Mountain July 5-8, will return to its original Wanderlust California at Squaw Valley July 26-29 and will round out the summer at the first ever Wanderlust Whistler at Whistler Resort August 23-26.

Timberland is proud (and totally excited) to be the Official Greening Partner for Wanderlust 2012.  When we’re not enjoying an early-morning meditation or going on a guided hike, we’ll be working with Wanderlust to make this one of the most socially and environmentally conscious events of its kind by improving the festival’s waste reduction process (less waste = happier planet).  And for festival-goers who favor eco-friendly transportation, we’re also sponsoring the “Wanderbus” – providing bio-diesel bus transportation between Wanderlust and major cities nearby.

Pack up your yoga pants and your best “heal thyself” attitude and come on along.  You can find all the important details about Wanderlust 2012 on the official festival website.  To learn more about what Timberland is doing to support Wanderlust and for exclusive on-site footage and reports, stay tuned to our Wanderlust website and our Facebook page.

A Lesson in Happiness From Mountainfilm

When we weren’t gawking at the beautiful scenery or chatting with visitors at our Earthkeepers booth, those of us from Team Timberland who were lucky enough to go to Mountainfilm in Telluride last weekend enjoyed some of the inspiring speakers on Mountainfilm’s agenda.  A festival favorite was Dan Buettner, a record-setting endurance biker, author and explorer.

Dan Buettner

Dan wanted to understand why certain people in particular areas of the world lived longer, healthier and happier lives, so he traveled across the planet to get answers. The result is his best-selling book, The Blue Zones: Lessons for Living Longer from the People Who’ve Lived the Longest, which examines how people live and how lifestyle affects lifespan.

Here’s a bit of what Dan has learned about happiness through his travels and research:

If you want to be happier, get outdoors.

Access to nature is clearly associated with higher levels of happiness, lower BMI and even better eyesight. As a species, we spent 99 percent of our existence outdoors. That gives us an evolutionary clue for what we ought to be doing.

“Getting outdoors” doesn’t have to mean scaling a mountain or running a marathon.

I can tell you with near certainty that regular, low-intensity physical activity is much better for you than beating your body while engaging in ultra-endurance activities. Joints give out, cartilage erodes, we get injured. Experience something extreme, and then learn to like hiking. You’ll be happier and healthier in the long run.

If we want to lessen our environmental footprint and live healthier lives, we’ve got to step away from the gas tank.

If we tax the heck out of gasoline we’ll drive less, produce less carbon, walk more, bike more, get outside more and nearly eliminate the obesity epidemic.

As an outdoors brand, we’d have to agree with Dan — getting outdoors makes us pretty happy!  We’re proud to have been a sponsor of this year’s Mountainfilm in Telluride Festival, and grateful for the opportunity to meet incredible people like Dan while we were there.  To learn more about Timberland’s support of Mountainfilm, please visit our Festivals page.

Earthkeepers in San Francisco

Hot on the heels of our Earthkeepers experience in New York City, our Timberland Earthkeepers team was last spotted in San Francisco’s Union Square.  Booth visitors got to see our Earthkeepers Fall 2011 collection and learn about our eco-friendly initiatives, our pedi-cabs offered zero-emission rides in town, and we even rewarded unsuspecting San Franciscans for their random acts of Earthkeeping.

It’s all part of our appreciation for living an eco-friendly lifestyle.  Check it out:

The Earthkeepers Pop-Up Booth

Showcasing our environmental values - from product design and labeling to our global reforestation efforts

Made with reclaimed and recycled materials, the booth showcases the latest eco-minded, stylish footwear from our Fall 2011 Collection, and also educates and inspires consumers to be Earthkeepers

Consumers can plant a tree via the "Plant a Tree” application on our Facebook page. For every virtual tree planted, we'll plant a real one.

Timberland pedi-cab ride, anyone?

If you missed the Earthkeepers booth, don’t worry – you can still check out the Earthkeepers collection or learn about our tree-planting commitment on our website.

Earthkeepers in NYC

Two weeks ago, we set up shop in the middle of New York City to showcase all things Earthkeepers – including educating consumers about our green initiatives, sharing our Fall 2011 Earthkeepers product collection, and even rewarding random acts of Earthkeeper kindness.  Check it out:

Our Earthkeeper booth was made with 450 pounds of recycled plastic bottles.

Inside the booth, Earthkeeper products (made with recycled and renewable materials) are on display.

Our Timberland street team, looking for eco-conscious people to reward.

Be a hero. Plant a tree: When you plant one virtual tree in our Facebook Tree Planting app, we plant a real one!

You can see more of our Earthkeeper experience in New York City on Timberland’s YouTube channel.  Next up, our Earthkeeper booth and street teams are headed to the West Coast – stay tuned for more photos and footage from San Francisco.

And as a reminder, tomorrow is your LAST CHANCE to vote and submit pics of your mountain chic style for our Girlfriend Getaway Sweepstakes. Be sure to share your photo with your friends, family and social communities to rack up the most votes — the top ten submissions receive a pair of Timberland boots and have a shot at winning the ultimate getaway to the 2012 Sundance Film Festival. Enter here: http://on.fb.me/ShowYourStyle