Posts Tagged ‘environmental impact’
The last thing many of us consider when planning our holiday celebrations is the impact of those festivities on the environment … but a new survey commissioned by our Timberland team in the UK shows that eco-habits are far more engrained in British Christmas traditions than we might expect.
A surprising 100% of Brits surveyed say they do take steps to minimize their carbon footprint and help the environment during this festive season. These include replanting Christmas trees, buying organic ingredients for their Christmas day feast and wrapping gifts in recycled paper. Over 60% turn off their Christmas lights when they’re not at home, with 80% doing so to promote eco-values to their children.
And of course, holiday eco-consciousness starts at the top: 81% believe Father Christmas is the ultimate eco-hero for flying around the world on sustainable transportation.
At Timberland, protecting the environment is second nature to us. Because we make and sell gear for the outdoors, our business has a stake in seeing it thrive. We’re thrilled to see that Brits share the same passion and have made so many green behaviors part of their family Christmas.
Anabel Drese, European CSR Manager
What do you do to lighten the environmental impact of your holiday season? Tell us here.
The ask: Create a footwear collection that has unique Timberland DNA and is appropriate for spring and fall casual wear when you’re kicking it beachside with friends or lounging in the park. The answer: The Hookset Handcrafted Collection.
Ok, next question: What do you do when you learn that this collection is distinctively hand made, minimalist-inspired, stylish, fun and great for the environment? You can’t help but make a sexy stop-motion video to show the Hookset Handcrafted in all its glory.
Four materials expertly combined: 100% organic cotton canvas, genuine leather, 100% natural latex and aluminum. That’s it, that’s all. The Hookset Handcrafted Collection features minimal amounts of these materials, combined with a lean environmental impact in an extremely stylish package.
We asked filmer / photographer Spencer Higgins to bring his talents from the fashion and automobile world to Timberland. And the result? Oozing with cool, the Hookset Handcrafted. Four materials, expertly combined with our lowest Green Index score measured to date.*
Take a peek and see what we’re made of. Then learn more: mens.timberland.com.
*Green Index score of 3.5 measured as of May 2012.