Posts Tagged ‘Ethical Corporation’

Timberland Honored for Reinventing the CSR Report

On June 25, 2012, Timberland was proud to be one of the companies honored at Ethical Corporation’s Responsible Business Awards, receiving the award for Best Sustainability Report for the way in which we’ve been able to “reinvent the CSR report” with our online Responsibility portal.  Ethical Corporation’s annual awards honor leading companies and individuals for impressive contributions to the responsible business agenda.

When we launched our Responsibility portal in August 2011, we aimed to provide a dynamic, integrated experience to inform, inspire and engage consumers and stakeholders around our key impact areas (also known as Timberland’s Four CSR Pillars):

Climate: Protect the outdoors

Product: Innovate cradle-to-cradle

Factories: Improve workers’ lives

Service: Engage communities

The judges praised the high level of interactivity evident in Timberland’s entry: “It is designed to help people understand the issues at stake and contribute their own comments. Timberland provides comprehensive and honest information on its supplier factories. Its quarterly updates add a real time aspect to the report.”

What’s most rewarding about receiving this award is knowing that we met criteria emphasizing the importance of balanced transparency: Ethical Corporation evaluated companies in this category for how well they are “communicating progress whilst being honest about the challenges they face and clear about the business wins their report has achieved for the company.” These are opportunities and responsibilities we take seriously and work hard to achieve.

We are humbled by Ethical Corporation’s award, and excited that our new approach for transparently measuring and communicating results in an open and accessible way is resonating.  In addition to digging deep into data online, stakeholders who visit http://responsibility.timberland.com can easily access stories about progress we’re making against groundbreaking initiatives. For example, check out what’s behind our most eco-conscious footwear, learn about our ability to incorporate social responsibility into sourcing strategies, and find out how to we’re scaling engagement in local communities.  It’s all part of our effort to leverage social and environmental responsibility as an asset within our brand’s comprehensive communications strategy.

Let us know what you think! We invite you to follow our CSR efforts in real-time at http://responsibility.timberland.com, where you can also join ongoing online discussion through a variety of channels including Timberland’s Bootmakers Blog, CSR Stakeholder Calls, the Voices of Challenge dialogue, Twitter and the brand’s YouTube channel.

Ethical Corporation Honors Sustainable Businesses

At the Ethical Corporation’s Responsible Business Summit held earlier this month, 20 organizations and individuals were honored for their commitment to innovative practices in corporate responsibility.

Timberland was proud to be among the honorees, recognized for our Don’t Tell Us It Can’t Be Done campaign which encouraged consumers to voice their support for world leaders attending COP15 to set meaningful climate standards. While COP 15 didn’t produce the outcomes we were all hoping for, our campaign succeeded as a means of actively engaging consumers in the climate change issue – powerful progress, in our book.

Other companies doing good things and earning recognition as 2010 Responsible Business Summit award winners include:

PepsiCo, for their direct seeding of rice technology – an innovation that has resulted in a savings of 5.5 billion liters of water in India (among the largest rice growers in the world) and has helped Pepsi achieve “positive water balance” – meaning that they are actually giving back more water than their business consumes.

Continental Clothing, for their EarthPositive® Apparel. This organically and ethically-made product line was launched in 2008 and incorporates best practices to reduce the social and environmental damage normally associated with cotton farming and textile production. The line is manufactured solely using sustainable energy generated from wind power.

Produce World for their innovative approach to sustainability reporting, which includes a web portal which gives stakeholders access to unedited, real-time data about the company’s performance (including carbon and water intensity, accident frequency and waste management) on a site by site, month by month basis against each of the company’s social and environmental KPIs.

We find Ethical Corp’s awards particularly endearing because they include a “Greenwasher of the Year” award to recognize an organization (based on judges’ choice, not entries) that “continues to do considerable environmental damage whilst professing to be sustainable.”  Sometimes recognizing the bad is as important as recognizing the good.

For a complete list of this year’s Responsible Business Summit honorees and their award-winning initiatives, visit ethicalcorporation.com.