Posts Tagged ‘Facebook’

Thanks a Million!

It’s an exciting day here at Timberland: Not only is it Friday (in and of itself worth celebrating), but we’ve also hit the major modern milestone of having one million fans on our Timberland Facebook page!  That’s a whole lot of love.

We couldn’t be happier with our Facebook fans – they’re always sending us great pics of their Timberland gear, commenting on our new products and styles and generally providing a positive Timberland vibe.  We wouldn’t be the brand we are without the support of other people who love Timberland as much as we do – so thank you, Facebook fans.  Thanks a million.

If you’re not already a Timberland fan on Facebook, we’d love to add you to our one-million-and-growing community.  Check us out!

The Quickest (and Cleanest!) Way to Plant a Tree

Two years ago, Timberland launched a community-based agroforestry program in Haiti that includes 8 tree nurseries run by volunteer farmers.  We connect those farmers with trees, seeds, tools and training, and they grow trees and crops to sell and eat.  It’s all part of Timberland’s commitment to plant 5 million trees before 2015.

You can help our agroforestry program grow without getting your hands dirty (although I understand that for some people, that’s half the fun) — and you might even learn a little something about yourself at the same time.  Just answer the personality questions in our Timberland “Hortiscope” (get it?) on Facebook to learn which tree species you most resemble.  When you take the quiz, we’ll plant a real tree for you in Haiti.

To learn more about Timberland’s commitment to regreening communities around the world, check out the tree planting section of our website.  And for more videos about our agroforestry program in Haiti, go to our YouTube channel.

Have You Planted a Tree Today?

Because today is Arbor Day, which is all about honoring and celebrating trees.  And we can’t imagine a more appropriate way to show our appreciation for trees than by planting MORE of them.

It’s not too late, and you don’t even have to get up from your computer to do your part: just click over to the Hortiscope quiz on Timberland’s Facebook page.  If you take the quiz, we’ll plant a tree for you in Haiti.  Simple as that!  And in the process of taking the Hortiscope and finding out what tree best matches your personality, you’ll also find out more about the real trees we’re planting through our sustainable agroforestry program in Haiti.

You might say the Hortiscope has a personality of its own — fun and frivolous, but with a serious, responsible side.  The trees we’ll plant for Hortiscope takers will benefit volunteer farmers in Haiti; these farmers receive the necessary tools and training through our agroforestry program to run our nurseries, grow and sell crops and trees, and help rebuild their communities and their environment.   See for yourself:

To learn more about Timberland’s longstanding commitment to reforestation, visit our tree planting page.  Happy Arbor Day!

It’s Arbor Day:Unleash Your Inner Lisina

Not to worry, this is a family blog.  And a Lisina is a tree that helps to produce sustainable charcoal in Haiti, where people depend on fuel wood and charcoal for cooking and heating.  It’s one of several tree species we’re growing in Haiti as part of Timberland’s sustainable agroforestry program there, which has resulted in 1.4 million trees planted to date.

We’re working on adding another 100,000 trees to that tally, and you can help:  In honor of Arbor Day (that’s this Friday, tree fans), we’re asking Facebook users to check out Timberland’s Hortiscope — a quiz which matches your personality with the tree in Haiti that’s most like you.  And if it wasn’t rewarding enough to learn whether you resemble a Benzoliv (caring and selfless) or a Kasya (trustworthy and practical), there’s more:  For every completed Hortsicope quiz, Timberland will plant a tree in Haiti.

Click, learn, plant.  What better way to celebrate Arbor Day?

Once you’ve become acquainted with your true tree personality, you can learn more about our global commitment to reforestation in the Tree Planting section of our website.  And to read more about Timberland’s Arbor Day campaign, check out our Newsroom.

Robert on the Wrong Side of the Tracks

Robert, the star of Timberland’s Nature Needs Heroes TV commercial, invited us behind the scenes as he performed one of his breath-taking stunts. Or not:

Ah, well.  Even seasoned performance artists miss their mark sometimes.

You can see more unedited footage of Robert’s on-set shenanigans on our Facebook page:  like us to unlock the entire Robert video vault! And while you’re there, don’t forget to vote for your favorite Earthkeeper footwear.  At last check, the Men’s Rugged 6-Inch Waterproof Plain Toe Boot was getting the most love, with the Women’s Rudston Waterproof Pull-On Boot in a distant second place.  Agree?  Don’t?  Cast your vote!

TV Star-Turned-Facebook Celeb: Timberland’s Robert

If you don’t know Robert, you don’t know what you’re missing.  He’s a plastic bottle, “action artist” extraordinaire and the real star (he would tell you) of our Nature Needs Heroes TV commercial:

We were fortunate enough to be able to catch up with Robert on the set and get his uncensored thoughts about being a superstar stuntman … including what it’s like to work with incompetent co-stars:

If you like Robert, you should like us on Facebook (Timberland US is here, Timberland Europe is here).  Once you do, you’ll unlock the full series of Robert’s “Lost Bottle” videos. While you’re there, don’t forget to vote for your favorite pair of Earthkeeper footwear – we’ll report back on the Facebook Favorite later this month.

Find Us on Facebook – Timberland Europe

Facebookers: If you live in Europe and like local content, then check out: Timberland Europe‘s Facebook page. It’s the place to go for the latest updates on our products, events and store openings … plus other outdoors-related thoughts, images and ideas we think are share-worthy.

European or not, we love to greet visitors to our Facebook page.  Stop by and say hi!

Bringing Back Arbor Day

Happy Arbor Day!

You don’t hear that very often these days.  Like a lot of things in life, traditional, straightforward old Arbor Day has been bested by a newer, younger, shinier competitor – Earth Day.  It’s Bugs Bunny vs. SpongeBob; K-Mart vs. Target; scotch vs. vodka; bowling vs. Wii bowling.  And to make matters worse, Arbor Day is a week after Earth Day which is like throwing a big party on January 2nd, or seeing fireworks on July 8th.  Tough to motivate…

And like the hottest new act or the trendiest designer, everyone wants a piece of Earth Day – green leaders, celebs, brands, bands, politicians, media companies and anyone looking to bask in the (environmentally-friendly) glow of Earth Day.   The gang’s all there.

That’s certainly not a bad thing – it’s a great thing.  Great that for a day at least, the big focus in our world is… our world.  Great that maybe it turns some “no-greens” into  “light greens” who will do their small part going forward.  Great for the Timberland brand, since we need the outdoors to stay great — or you don’t really need us anymore.

But at Timberland, we actually like authentic, traditional stuff.   Not stodgy or dated or out-of touch or boring, of course, but there’s something to the idea of simplicity – of basic, timeless activities done well or re-invented.   Like bootmaking, say.

So this year, we’re naming ourselves the Official Worldwide Footwear, Apparel, and Accessories Sponsor of Arbor Day. OK, not really – we’re not sure that’s actually legal without paying a fee to someone … but the thought is there.  At least for a day, we’re going to elevate Arbor Day because even though they give shade, trees deserve their day in the sun.  (I literally just made that up).

So why are we doing this?   A couple of reasons…

  • Our logo is a tree. Our first word is Timber.  Our second word is Land.  Not super-complicated.
  • We think trees are important. We’ve been planting them for 10 years in places like the Horqin Desert in China where reforestation is a critical issue.  Our six nurseries in Haiti are up and running and providing sustainable fuel and food for people in need.  For a large portion of the world, lack of trees is creating monumental environmental issues.
  • We like getting people involved with our brand.  We love to sell outdoor gear, but we also like making small differences.  Our CEO calls it “doing well while doing good” – the idea that you can mix commerce and justice if you just try a little harder.  And if you do, people will want to join in.

So, as the Official Worldwide Footwear, Apparel, and Accessories Sponsor of Arbor Day, we invite you to come join us for a few, easy-to-do activities on April 29th:

  • Plant a tree with us. If you can click, you can plant. With our virtual tree planting application on Facebook, just set up your own virtual forest, get your friends to stop by and help, and we’ll plant a real tree for every virtual one you plant.   No dirt, no mess, no need to do laundry.
  • Find out what kind of tree you are with our “Hortiscope” quiz on Facebook.   I’m an Oak, and apparently I’m “robust.”  That seems pretty good.  Better than a weeping willow, I suppose.
  • Check out our “Arbor What?” video on YouTube to see just how unknown and under-celebrated the holiday really is.

There’s a reason why trees got their own day 139 years ago – help remember why on April 29th.  Take a 10-minute break from watching Royal Wedding videos, click on over and plant one on us.  There’s just a small amount of pomp and no circumstance, but you’ll make a small difference.

Celebrate Earth Month With More Trees!

This is a very exciting week for tree planting at Timberland: in honor of Earth Month, we’re increasing the tree ratio in our Virtual Forest Facebook Application to 1 to 1. Forget about the complicated two-real-trees-for-every-25-virtual-trees shenanigans… we’re making it simple. From now on, when you plant one virtual tree, Timberland will plant one real tree in Haiti (up to one million). Now that’s something to celebrate!

This change to the app will be retroactive, bumping up the number of additional real trees we’ll be planting in Haiti to over 100,000 thanks to all of the virtual planting that’s been done so far! Planting a tree in the app is easy if you have a Facebook account. If you haven’t already, we invite you to join the Timberland Earthkeepers Virtual Forest and invite your Facebook friends to join, too: http://apps.facebook.com/timberlandtreeapp/

In partnership with Trees for the Future, the trees we’re planting will provide food, fuel and shelter for the people of Haiti. For example, one of the trees we’re planting, the benzoliv (moringa) tree, has leaves packed with seven times more vitamin C than oranges, four times more calcium than milk, and three times more potassium than bananas. That’s a real “miracle tree” for combating malnourishment — and together we can plant more of them in Haiti. So let’s get planting, invite our friends to help and spread the word!

Learn more about Timberland’s tree planting efforts in Haiti

Who Wants to Be a Green Guru?

Now through October 16th, we’re holding a gaming tournament on our Earthkeepers Hero: Mission Possible Facebook trivia game to determine who is the Ultimate Green Trivia Guru.

The person that earns the most points and is able to unseat our reigning Earthkeeper Hero Champion, Greena Garbo, will be awarded:

  • A CASH PRIZE! of $1000 for themselves 
  • $500 for the environmental non-profit of their choice
  • Bragging rights as the Ultimate Green Trivia Guru (Priceless or tasteless?  You decide.)

Enter and start playing today to be the top player in our Hall of Fame, win a fabulous prize, and earn the opportunity to help a great cause.

More details about the contest, including important instructions on how to download and start playing the game, can be found at http://bit.ly/EKGAME_CONTEST.

May the best Earthkeeper win!