Posts Tagged ‘Fall 2012’
Graffiti artist, graphic designer, style influencer – that’s EIKNARF. Here he is on site during our Abington Collection Fall 2012 photo shoot, sharing thoughts about collaboration and the creative process:
Want to see more EIKNARF? He’s all over the pages of our Fall 12 Abington Collection catalog, which you’ll find on the Abington website (while you’re there, check out the boots and shoes EIKNARF wore during the photo shoot).
With the evolution of things like iPhones and Instagram, everyone’s a photographer. And that’s okay, says Tim McGurr (AKA 13thWitness), as long as you have fun and capture something good. We like his attitude and we love his style –and we really really love the way he photographed our Fall 2012 Abington Collection.
Check out 13thWitness’s talent in action and view the entire collection of Abington shoes for Fall 2012 at http://abington.timberland.com.
This is what happens when you let a group of the most influential artists in New York City loose with nothing but a box of shoes and a camera:
When it came time to create the imagery to present our Fall 2012 Abington Collection, we knew we needed a crew with expertise, style, creativity and passion — and we found it in 13th Witness, Zack McTee, Josh Madden, EIKNARF and Cody B. Ware.
You can see the end result of their collaborative effort in our Abington Fall 2012 catalog. And for more behind-the-scenes action, stay tuned – we’ve got a series of videos featuring 13th Witness, EIKNARF and Josh Madden that we’ll be rolling out over the next few weeks.
When it comes time for a new web experience for one of your pinnacle collections, what do you do? For Timberland Boot Company, we wanted to do create something extra special, something that would match the quality, craftsmanship and attention to detail that is embodied in every shoe and boot that is in our Fall 2012 line. We also recognized that our heritage-inspired products are most often viewed on very modern technology, and so we created a site that’s designed for optimum viewing on devices like iPads and iPhones … giving you, our consumers, the best Boot Company experience we can (without actually putting our products on your feet).
The Fall 2012 Boot Company website highlights beautiful product photography, shot in our own backyard (at a Peabody, MA leather tannery and Lowell, MA mill) — meant to convey the spirit of the post-Industrial era and the hardworking men and women who defined it.
Like those craftsmen who mixed tradition with innovation, our collection keeps one foot rooted in the past while the other treads fearlessly into the future. We think they would have liked the Fall 2012 Boot Company collection … and we hope you do, too. Take a look: www.timberlandbootcompany.com
Timberland Boot Company examines an era defined by hardworking men and women in New England from 1900-1045. This was a time when the world was rapidly changing, with one foot firmly rooted in the past and the other relentlessly marching forward. Precipitated by the advent of machinery, craftsmen mixed tradition with innovation.
When it came time for our Fall 2012 Boot Company photo shoot, we kept this spirit in mind and traveled to Peabody, Massachusetts — the unrivaled Leather Capital of the World. In the 1920s, men endured long days in harsh conditions to create exceptional footwear. To capture their story, we endured our own long days and harsh conditions inside one of the last remaining leather tanneries in North America.
There we found lots of rich material to act as a back drop to our amazing Fall 2012 product (as well as lots of trash, mice and other gnarly stuff). The air was stale, but steeped in a rich history. In true Boot Company fashion, we found vintage leather dying barrels, handmade carts resting next to industrial measuring and cutting machines. Stacks of beautiful, multi-colored leather sat unused next to well-worn tools and gears. It would be a DIY, restoration aficionado’s dream. Interestingly, you could chart the history of this tannery through the various pin-up girl calendars scattered throughout the building.
Over the next few days, we worked feverishly to get all the shots in the waning winter light. Once we were done, we found out that we were the last ones to use the building before it was destroyed to make way for a condominium housing complex. Time continues marching forward.
Here’s a sneak peek at some of the Fall 2012 lookbook images. Enjoy and stay tuned — Timberland Boot Company’s Fall collection will be available soon.