Posts Tagged ‘Fast Company’

We’re Blushing Right Down to Our Green-Rubber Soles

Fast Company has unveiled their list of most innovative companies for 2010 … notables in every industry who are turning the formula of innovative ideas + creative execution into powerful initiatives.  Timberland is honored to be included on the list, with our partnership with Green Rubber noted as one of the ways we’re working to make a profit while making a positive impact.

Here are a few of our favorite innovators from this year’s list:

  • Eco-conscious architecture firm Kieran Timberlake has designed pre-fab homes that can be assembled on-site on one day.  The homes are LEED-certified and feature solar panels, recycled wood-and-bamboo siding and automatic ventilation systems.
  • Envion recently unveiled a plastic-to-oil technology that can, using a proprietary infrared process, convert 10,000 tons of plastic trash per year into up to 50,000 barrels of synthetic oil for less than $10 per barrel.
  • Frito-Lay moved one-third of its 32 plants to "zero landfill" last year, and the rest will achieve that goal by the end of 2011.
  • Zipcar !  Need we say more?

Our thanks to Fast Company for the honor … and our congratulations to the amazing array of companies with us on this year’s list.  To view the entire list of Fast Company’s Most Innovative Companies for 2010, click here.

Keep on Rocking in the Green World

While our own Earthkeeper heroes Reverb are hard at work this summer greening concert tours and educating music fans across the US about environmental sustainability, similar efforts to green the music scene are creating a positive impact in other parts of the world.

The Guardian website features an inspiring video about the annual Roskilde Music Festival in Denmark – an annual event that draws an estimated 80,000 people annually (and all their trash).

In recent years, event planners have gone to great lengths to make the popular music festival less environmentally-impactful by encouraging attendees to recycle their waste and personal belongings traditionally abandoned at the end of the 4-day event (over 1,600 sleeping bags were donated to the homeless after a recent Roskilde Festival) and by offering additional incentives in the form of a cash refund for cups, cardboard and drink containers returned to collection stands.  It is estimated that an astounding 97% of cups used at Roskilde’s concession stands are brought back for recycling … and many attendees have recouped the cost of their ticket while helping to keep the environment clean.

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