Posts Tagged ‘global community service events’

The Power of Service Inspires Taiwan

2012 marks the 20th anniversary of Timberland’s Path of Service™ program, which gives employees 40 hours of paid time off to serve in their communities. This milestone provides an opportunity to recognize the importance of service to our corporate culture, honor our heritage, and look for ways to deepen our commitment to service. One way we are doing that is by expanding that commitment beyond our employee base—encouraging consumers to join us in serving in their communities.

Our Timberland team in Taiwan is leading the way, celebrating the 20th anniversary of the Path of Service™ program by setting a goal to serve 10,000 hours in 2012. Consumers who serve with us will be thanked for their efforts: those who serve 24 hours throughout the year at Timberland events will receive a free Timberland T-shirt, while those who serve 40 hours will receive a free pair of Earthkeepers boots!

The first of five major service events planned occurred in March, when a team gathered to help clean and protect Taiwan’s eroding seashore. Timberland employee and consumer volunteers built a fence to help slow the loss of sand, and categorized and recorded waste collected. Volunteers were amazed to discover that some of the waste came from Korea, Japan and even the Philippines.

The next consumer-oriented service event took place in May, when a Taiwan service team ventured into the mountains to help beautify a national park and eradicate non-indigenous plants and marine life that are creating an ecological imbalance in local ponds.

Timberland Taiwan’s 10,000 service-hour goal is well on its way to being met, with some 3,000 service hours accrued in early 2012.  We hope to take Taiwan’s model and expand it to a more global scale, as we aim to share Timberland’s passion for service, while making it fun and easy for consumers all over the world to engage with our brand.

To learn more about our commitment to community service and the ways in which we’re working to make a difference around the world, visit our Responsibility site.

When a House Becomes a Home

Last September during Timberland Serv-a-palooza (our annual global community service event), over 150 Timberland employees, associates, friends and family members pulled on their boots and spent the day in the rainy parking lot at our Stratham, NH headquarters.  The project: working with Habitat for Humanity to frame five houses that would be given to families from Joplin, Missouri whose homes were devastated by last spring’s tornadoes.

Inspired by Timberland’s commitment, the Tulsa Oklahoma Habitat for Humanity matched and exceeded our donation by framing an additional ten houses for the Joplin community.

Six months later, I’m excited to report that all fifteen houses are now finished and occupied by happy homeowners, including Amber Lancaster and her two sons.  They couldn’t be more appreciative or deserving of the Timberland house they’re now calling home:

Breaking ground on Amber's house

Timberland-built frames going up!

The finished product

To learn more about Timberland’s commitment to creating a positive impact on our communities, please visit the Responsibility section of our website.

Timberland Serv-a-palooza 2011

Last month, we kicked off “Serv-a-palooza” — Timberland’s annual, global community service initiative.  Since then, our employees and partners have been hard at work, making a positive and sustainable impact in communities around the world.

Here’s our favorite video blogger Amanda to give us a taste of what Serv-a-palooza was like at one of our projects here in New Hampshire — framing houses to go to families in need with Habitat for Humanity:

Pulling On Our Boots for Serv-a-palooza

Tomorrow marks the beginning of a month-plus community service effort, carried out by Timberland employees across the globe.  The initiative is “Serv-a-palooza” – what started as a one-day, annual event where Timberland employees would abandon their desks and day jobs to serve in their local communities, and has grown to become a weeks-long series of service events executed in countries and communities around the world — all focused on meeting critical needs, creating sustainable impact and celebrating the power and passions of Timberland employees.

Serv-a-palooza is more than an event – it’s a representation of what we do best, which is sharing our strength to create positive outcomes.  Our employees’ commitment to and passion for service is far too great to fit in an 8-hour workday, and so to see the program grow much bigger and broader than it was when we started 14 years ago isn’t just gratifying – it’s absolutely necessary.

Timberland President & CEO, Jeff Swartz

Throughout September and October, Timberland employees and partners will pull on their boots and make a difference through service projects which speak to our company’s New England heritage, commitment to social and environmental responsibility, and passion for the outdoors.

In New Hampshire, hundreds of Timberland employees will do their part tomorrow to positively impact their local communities – as well as those that are not so local.  At our corporate headquarters in Stratham, volunteers will frame four houses for Habitat for Humanity.  Two of the houses will go to families from Joplin, Missouri, whose homes were destroyed by tornadoes earlier this year, and two houses will go to families in need in Kansas City, Missouri.

Other Stratham-area projects taking place tomorrow will include painting and landscaping at a non-profit and community center, and constructing an outdoor stage and amphitheatre for the town of Newmarket.  Timberland’s first New Hampshire headquarters and factory were located in Newmarket, and the small mill town is affectionately considered the “birthplace” of the Timberland® brand.

Our roots are in Newmarket … it seems only fitting that our boots are headed back there.  Many employees – including me – have really precious memories of our early days in Newmarket, and I hope the space and the foundation we create there will help create the same kind of memories for others in the future.

- Jeff Swartz

Stay tuned to the Bootmakers Blog as we share stories, photos and videos from Serv-a-palooza 2011.