Posts Tagged ‘green design’

A Tour of Timberland Canada’s New Uber Green HQ

A few months ago, after spending some time at the Toronto International Film Festival, I had the privilege of visiting Timberland Canada’s Headquarters at the Evergreen Brick Works campus, a community environmental center that inspires and equips visitors to live, work and play more sustainably. Evergreen, a national charity, transformed the former Don Valley Brick Works from a collection of deteriorating buildings into an international showcase for urban sustainability and green design.

Josh, Timberland Canada marketer and tour guide extraordinaire, showed me around, pointing out features that make this campus the epitome of sustainable building and design. LEED® Platinum Certified, the center is expected to reduce energy consumption by more than 50 percent. While that alone is impressive, I was really blown away by the innovative eco-conscious features we found around every corner. A few of my favorites:

  • The Evergreen Brick Works building was constructed on top of the foundation from the former Don Valley Brick works – they even left the old graffiti on the bricks!
  • There’s a garden center filled with local produce on site, with proceeds going to fund Evergreen’s efforts.
  • Solar Chimneys help remove hot air from the building and reduce the need for air conditioning.
  • Large rainwater harvesting cisterns collect rainwater from the rooftops and reuse it in the campus’ toilets and garden.
  • The parking lot’s concrete is pervious, which allows water to go back into the ground and maintain a natural cycle.
  • The LED parking lot lights are specially designed to direct light downward, keeping the sky naturally dark for bats, insects and other animals.

You can learn more about Evergreen Brick Works, and even take your own tour, at http://ebw.evergreen.ca/ .

Timberland Canada Throws a House Party

The following video documents a special event recently held at our new Canadian office located at the Evergreen Brick Works — a spectacular community environmental center that also serves as an international showcase for urban sustainability and green design.

The event celebrated our new home, and also kicked off the 10-day Toronto International Film Festival, of which Timberland was a sponsor.  We invited media, stylists and influencers to preview our Fall products and get a sneak peek at what we’re going to debut in Spring 2012.

The evening also featured “Timberland in Film,” as we highlighted Timberland products that have appeared or will appear on the big screen.

To top it all off, we offered EcoCab tours of the Brick Works and invited attendees to have their picture taken on our very own Timberland red carpet.  Who says star treatment is only for celebrities?

Thanks to everyone who attended our housewarming and helped us to celebrate our partnerships, past and present.

Like the soundtrack? It’s The Chad Hollister Band, our featured artists for September. Go ahead and download this tune for free on our music page.

Belinda Pasqua Wins Handbag Award

Australian-born designer Belinda Pasqua was named the winner of the “Best Green Handbag” design at the 2011 Independent Handbag Designer Awards (IHDA) in New York City last night. For the second consecutive year, Timberland sponsored the “Best Green Handbag” category and helped to select the winning design.

Pasqua’s winning Marlo Tote was honored at the IHDA for its unique design, which merges repurposed premium leathers from scrap and excess tannery leather with traditional handwork and a modern silhouette.

Belinda Pasqua’s winning Marlo Tote handbag

Inspired by the Australian landscape she grew up admiring, Pasqua started The Sway collection of handbags to give women eco-conscious and beautiful design. Like all of Pasqua’s bags, the Marlo Tote features recycled cotton linings with her signature ‘Boomerang’ print inspired by Aboriginal art.  Her bags are available for purchase at www.theswaynyc.com, Fred Segal, Kaight NYC, Searle, and International Playground.

Timberland’s Jackie LaLime was on hand to present the award, and shared her thoughts about Belinda and her design:

Belinda’s love of nature and dedication to the environment shines through in her beautifully crafted designs, and aligns perfectly with Timberland’s values.  With the Marlo Tote, she has created a bag that combines detailed craftsmanship with sustainability and style, using leather pieces that would otherwise go to waste. The result is a green handbag that allows women to look great and feel great while wearing it.  It’s what green design is all about.

Award winner Belinda Pasqua and Timberland’s Jackie LaLime

A selection of Pasqua’s designs will be on display for a limited time at the Timberland® store at 474 Broadway in New York City in the coming weeks.  In addition, Pasqua will have the opportunity to collaborate with the Timberland women’s footwear design team on a limited edition Earthkeepers™ handbag and boot collection, slated to come out in 2012.

Designers Ready? Handbag Awards Accepting Entries

Attention all talented, emerging designers: the Independent Handbag Designer Awards (IHDA), presented by InStyle and Handbag Designer 101, is now accepting submissions for the 5th annual design competition.

For the second year in a row, Timberland is the sponsor of the IHDA’s “Best Green Handbag” category; the winner will receive the chance to collaborate with us to develop a bag for sale in our stores. At Timberland we’re passionate about design, and we’re passionate about protecting the outdoors… we’d love to work with a great designer on putting the two things together in a beautiful, responsible way!

What does the best green handbag consist of? Sustainable, recycled or organic materials (think organic cotton, hemp, bamboo), non-toxic dyes and design components (zippers, buttons, clasps) made from recycled metal or reused pieces.  The best green bag will be completely recyclable at the end of its life.

The entire list of award categories for the 2011 IHDA awards includes:

Best Green Handbag
Best Handbag in Overall Style and Design
InStyle
Red Carpet Ready Evening Bag
Artisan House Award by Isabella Fiore
Best Use of SWAROVSKI ELEMENTS
Best Student Made Handbag Inspired by the colors of vitaminwater
Best Handmade Handbag
Most Socially Responsible Handbag
Audience Fan Favorite

For inspiration, check out the incredible award-winning designs from last year’s competition.  For more details on each award category and to submit your entry, visit IDHA’s website.  The deadline for award submissions is April 30th; winners will be announced on June 15th.

Go get your design on.

Design Challenge: Making Green Matter

Timberland design director Pete Lankford wrote a blog post this week for Ecouterre, a website devoted to the future of sustainable fashion design.  In it, Pete discusses the importance of end-of-life considerations and why they matter … in fashion design, and with consumers.

Below is an excerpt from Pete’s blog post; to read the post in its entirety, please visit our friends at Ecouterre.com.

Our way of life today is defined by an incredible abundance of “stuff” that we buy, use, and toss out. Ironically, we now have a very different and an entirely new set of reasons to be frugal with the world’s resources: climate change and resource degradation.

To borrow the title from Thomas Friedman’s book on green issues, the world of today is increasingly hot, flat, and crowded. In a sense, you could say we solved the Depression era of scarcity too well. By this I mean that we’ve figured out how to make goods cheap, abundant, and durable but to such a degree that we consume too much and in the process create incredible quantities of trash.

* * *

I work as both a creative director and practicing designer at the Timberland Company and head up our green design efforts showcased via the Earthkeeper collection. Effective design has never been more challenging. We live in a world that is incredibly interlinked, complex, and dynamic—where relationships are forming and dissolving constantly. Designers have a difficult time keeping up, much less being effective. This is especially true of green design where each choice (alone and as part of a whole) affects the outcome.

Several years ago, Timberland decided to launch an ecologically minded or green line of footwear. Like most companies engaged in creating greener products we began quite naturally by focusing hard on the variables we could reduce or remove: boosting recycled content in base materials, sourcing regionally, and choosing reduced-energy manufacture processes. In short, we pursued a strategy of reduced carbon footprint; making incremental improvements by creating less waste and making more efficient use of materials at hand.

But a strategy of incremental improvement is not necessarily a powerful and resonant message with consumers. Touting 39 percent recycled content over last season’s 34 percent may be a hard-won and worthwhile step and yet, quite reasonably, will not hold the public’s attention.

Why should this matter? In the end, if I don’t persuade you to pick my shoe over the competition’s less-green offering, then all my company’s green efforts don’t mean a thing—all potential, no realization. My point here is that effective design communicates to users clearly and powerfully in a simple—and therefore understandable—manner. If you don’t, you lose at point of sale.

Best Green Bag

Last night I had the honor of attending the 4th annual Independent Handbag Designer Awards event and presenting the award for Best Green Handbag on Timberland’s behalf:

Best Green Handbag award winner Andrew Krumholz with Timberland’s Jackie LaLime

It was amazing to represent Timberland in the fashion arena, and to be in the same room with fashion greats like Carlos Falchi, Tim Gunn and Deborah Lloyd…what a trip!  The event was perfectly aligned with Timberland values, celebrating entrepreneurship, innovative design … and most of all, green design.

I chose Andrew Krumholz’s winning bag based not only for its beautiful style and use of recycled materials, but because of the positive impact these bags make on the community in which they are made and on the women’s lives who make them.  (Escama Studio artists work in cooperatives outside of Brazil which allow them the opportunity to earn a living wage in a supportive environment.)

As a company that’s committed to reducing the environmental impact of our business and our products, we know first hand how difficult it can be to create eco-conscious products without sacrificing beautiful craftsmanship, and that’s why we have such appreciation for the efforts of designers like Andrew who are able to address the challenge of being stylish and being green successfully.

Andrew’s Best Green Handbag

Earthkeepers in the NYC area, I hope you’ll stop in to view the winning bag in person at our Soho store in the coming weeks… and be sure to look for this design and others on Timberland.com this fall.

I thoroughly enjoyed having the opportunity to have been part of such an inspiring event and represent our brand amidst so many other leading brands and designers.  I’m encouraged by the talent and creativity in the handbag industry and look forward to seeing more.

Jackie LaLime
Senior Director of Licensing & Accessories, Timberland