Posts Tagged ‘Green Rubber’

Because Running Around Barefoot Isn’t Always Safe (or Pretty)

Yes, yes, I know — it’s summer and for some of us “summer” is defined as: “the only 3 months of the year in which I don’t have to wear wool socks and heavy footwear.”  It’s bare feet season, baby.

But for the few occasions when it’s just not a good idea to run around with naked feet (trail running, sprinting across very hot pavement to get to the ice cream truck, the day you meant to get a pedicure but didn’t), we bring you the Earthkeepers BareStep Trail Oxford.  You’ll love that the BareStep is fashionable and functional (thanks to a super-stable outsole made with Gripstick and Green Rubber) and your feet will love the cushy faux-suede lining.  Here’s Ellen to tell you more:

If you’re not loving the leather look, not to worry — our Earthkeepers Barestep Collection also includes a sporty oxford featuring breathable mesh and bright colors, and a clog lined with SmartWool and faux shearling. (Because like it or not, bare feet season isn’t going to last forever.)

We’re Blushing Right Down to Our Green-Rubber Soles

Fast Company has unveiled their list of most innovative companies for 2010 … notables in every industry who are turning the formula of innovative ideas + creative execution into powerful initiatives.  Timberland is honored to be included on the list, with our partnership with Green Rubber noted as one of the ways we’re working to make a profit while making a positive impact.

Here are a few of our favorite innovators from this year’s list:

  • Eco-conscious architecture firm Kieran Timberlake has designed pre-fab homes that can be assembled on-site on one day.  The homes are LEED-certified and feature solar panels, recycled wood-and-bamboo siding and automatic ventilation systems.
  • Envion recently unveiled a plastic-to-oil technology that can, using a proprietary infrared process, convert 10,000 tons of plastic trash per year into up to 50,000 barrels of synthetic oil for less than $10 per barrel.
  • Frito-Lay moved one-third of its 32 plants to "zero landfill" last year, and the rest will achieve that goal by the end of 2011.
  • Zipcar !  Need we say more?

Our thanks to Fast Company for the honor … and our congratulations to the amazing array of companies with us on this year’s list.  To view the entire list of Fast Company’s Most Innovative Companies for 2010, click here.

Old Tires Get a Second Chance With Green Rubber

Editor’s note: We’re excited about our new partnership with Green Rubber, a company that has developed a method for “devulcanizing” waste tires so that the rubber can be made into new products.  Starting this fall, we’ll be using Green Rubber’s recycled material in the soles of some of our footwear. 

Did you know about 1.3 billion vehicle tires are manufactured every year?

We are so busy thinking about emission and fuel efficiency standards for cars, it is hardly surprising that we pay little attention to what keeps them stuck to the road.  And while rubber does grow on trees, most tire rubber is synthetic and made from oil. In fact a typical car tire contains at least a couple of gallons of oil.

So it makes perfect sense to find new ways of using tires once they are worn out.

Globally, about 1 billion tires are thrown away every year.

There are about 7 billion sitting in landfills. 

Tire mountains are perfect breeding grounds for disease-carrying insects and pollute the water table. They take decades to degrade and can burn for years if they catch fire. At the moment, some old tires can be reused in environmentally-conscious ways –for example, shredded and used as filler in playground and gym floors — but the fact of the matter is that most waste tires end up as a fuel in cement kilns and power plants.

The difficulty in reusing waste tires is that they are made from vulcanised rubber. Vulcanisation is a process that gives rubber the strength and durability that makes it suitable for applications such as tires. Basically it involves adding sulphur and other chemicals to raw rubber and then heating it up.

The problem is that that vulcanisation has long been a one-way process. Once vulcanised, rubber can’t be re-shaped and reused for any other purpose. 

Until now.

At Green Rubber Inc., we have come up with a new way of using scrap tires. We have a patented, environmentally-conscious way of reversing the vulcanisation process so that old tire waste can be reused and made into new products.  We take scrap tire waste, add our patented chemical formula called DeLink and after a short time in a milling process, the end material is devulcanised and ready for reuse.  The process uses environmentally-conscious chemicals and low levels of electricity.

Buying products containing Green Rubber™ means that all that carbon locked up in tires isn’t released into the atmosphere when a tire comes to the end of its working life – a preferable solution to an acute environmental problem.

Andrew Murray-Watson is the Vice President of Communications for Green Rubber.