Posts Tagged ‘green’

Earthkeepers Cab Confessions

There’s nothing like a late night and a little mountain air to loosen people up. While at the 2012 Sundance Film Festival last week, we offered free taxi rides to Festival attendees in exchange for their “Earthkeepers confessions.” Our passengers shared enlightening, inspiring and just plain entertaining thoughts about what they do (or DON’T do) to make a positive impact on the environment. See for yourself:

Don’t forget to visit the Festivals page on our website to check out the rest of our photos and videos from Sundance 2012.

A Tour of Timberland Canada’s New Uber Green HQ

A few months ago, after spending some time at the Toronto International Film Festival, I had the privilege of visiting Timberland Canada’s Headquarters at the Evergreen Brick Works campus, a community environmental center that inspires and equips visitors to live, work and play more sustainably. Evergreen, a national charity, transformed the former Don Valley Brick Works from a collection of deteriorating buildings into an international showcase for urban sustainability and green design.

Josh, Timberland Canada marketer and tour guide extraordinaire, showed me around, pointing out features that make this campus the epitome of sustainable building and design. LEED® Platinum Certified, the center is expected to reduce energy consumption by more than 50 percent. While that alone is impressive, I was really blown away by the innovative eco-conscious features we found around every corner. A few of my favorites:

  • The Evergreen Brick Works building was constructed on top of the foundation from the former Don Valley Brick works – they even left the old graffiti on the bricks!
  • There’s a garden center filled with local produce on site, with proceeds going to fund Evergreen’s efforts.
  • Solar Chimneys help remove hot air from the building and reduce the need for air conditioning.
  • Large rainwater harvesting cisterns collect rainwater from the rooftops and reuse it in the campus’ toilets and garden.
  • The parking lot’s concrete is pervious, which allows water to go back into the ground and maintain a natural cycle.
  • The LED parking lot lights are specially designed to direct light downward, keeping the sky naturally dark for bats, insects and other animals.

You can learn more about Evergreen Brick Works, and even take your own tour, at http://ebw.evergreen.ca/ .

Earthkeepers in San Francisco

Hot on the heels of our Earthkeepers experience in New York City, our Timberland Earthkeepers team was last spotted in San Francisco’s Union Square.  Booth visitors got to see our Earthkeepers Fall 2011 collection and learn about our eco-friendly initiatives, our pedi-cabs offered zero-emission rides in town, and we even rewarded unsuspecting San Franciscans for their random acts of Earthkeeping.

It’s all part of our appreciation for living an eco-friendly lifestyle.  Check it out:

The Earthkeepers Pop-Up Booth

Showcasing our environmental values - from product design and labeling to our global reforestation efforts

Made with reclaimed and recycled materials, the booth showcases the latest eco-minded, stylish footwear from our Fall 2011 Collection, and also educates and inspires consumers to be Earthkeepers

Consumers can plant a tree via the "Plant a Tree” application on our Facebook page. For every virtual tree planted, we'll plant a real one.

Timberland pedi-cab ride, anyone?

If you missed the Earthkeepers booth, don’t worry – you can still check out the Earthkeepers collection or learn about our tree-planting commitment on our website.

Earthkeepers in NYC

Two weeks ago, we set up shop in the middle of New York City to showcase all things Earthkeepers – including educating consumers about our green initiatives, sharing our Fall 2011 Earthkeepers product collection, and even rewarding random acts of Earthkeeper kindness.  Check it out:

Our Earthkeeper booth was made with 450 pounds of recycled plastic bottles.

Inside the booth, Earthkeeper products (made with recycled and renewable materials) are on display.

Our Timberland street team, looking for eco-conscious people to reward.

Be a hero. Plant a tree: When you plant one virtual tree in our Facebook Tree Planting app, we plant a real one!

You can see more of our Earthkeeper experience in New York City on Timberland’s YouTube channel.  Next up, our Earthkeeper booth and street teams are headed to the West Coast – stay tuned for more photos and footage from San Francisco.

And as a reminder, tomorrow is your LAST CHANCE to vote and submit pics of your mountain chic style for our Girlfriend Getaway Sweepstakes. Be sure to share your photo with your friends, family and social communities to rack up the most votes — the top ten submissions receive a pair of Timberland boots and have a shot at winning the ultimate getaway to the 2012 Sundance Film Festival. Enter here: http://on.fb.me/ShowYourStyle