Posts Tagged ‘Gripstick Technology’

Get a Grip With Formentor Bags

You might expect superior traction and stability when you’re wearing Timberland’s Formentor boat shoes made with Gripstick technology … but did you know we use the same Gripstick technology in our Formentor bag collection?  It’s our way of making sure your gear stays as safe and dry as you do.

Our Formentor bags are made with lightweight, durable synthetics and feature waterproof zippers and polyurethane-coated plastic hardware for superior grip in wet or dry conditions.  These bags get their own treatment of Gripstick technology in the form of non-marking rubber feet, which protect the bags (and their contents) from the ground and reduce tipping and slipping.

Our Formentor Waterproof Tote Bag is ready to go to the beach or boat, and its water-resistant detachable pouch is perfect for carrying small essentials:

Formentor Waterproof Tote

For not-so-small essentials, our Formentor Waterproof Duffle Bag offers protection from the elements in streamlined style:

Formentor Waterproof Duffle

Need a bag that’s as changeable as the summer weather?  Check out our Formentor Waterproof 4-in-1. Depending on how you configure the straps, it can be used as a pack, duffle, tote or sling, making it the perfect go-to bag for any warm-weather adventure:

Formentor Waterproof Convertible Drawstring Pack

If you’re looking for sea-worthy style from head to toe, pair these bags with our Formentor apparel and footwear.

Behind the Scenes: Spanish Sailing Photo Shoot

Our Senior Director of Global Brand Marketing, Camelle, got a plum assignment recently: she traveled to Santander, Spain for a photo shoot of the Timberland-sponsored Spanish Olympic Sailing Team.  Spain, sailors, summer … what’s not to love?  Plenty, according to Camelle’s trip report:

 

If you really want to see the lengths we go to to test our gear and capture images of our products in action, the following video is for you.  Fair warning that you might want to pop a Dramamine before viewing.

It was a chilly 60 degrees Fahrenheit the day of the photo shoot, and we were several miles out to sea, as evidenced by the large tanker ship passing nearby.  The swells that day were huge – strong enough to turn many of the weaker stomachs onboard, and to cause the mast on the sailing team’s boat to break in the midst of our shoot.

Whoever said marketing is a glamorous job?

Through it all, the four women sailors we were photographing were calm and controlled and showed their absolute expertise on the boat and in the water.  There’s no doubt these women belong on an Olympic team.

I never thought I’d be quite so personally grateful for the Gripstick Technology in our Formentor boat shoes … or to return to dry land at the end of the day.

Check back to the blog for more behind-the-scenes stories and videos from Timberland’s photo shoot, including one-on-one interviews with members of the Spanish Olympic Sailing Team.

10-Sec Tech: Don’t Slip On the Wet Stuff

For Timberland consumers who appreciate how our products look, feel and perform but have no interest whatsoever in understanding the innovative technology inside them, we proudly introduce 10-sec tech – Timberland’s lighthearted attempt at making you aware of the quality attributes of our products without actually explaining them at all.

Without further ado, we give you Gripstick Technology*:

What? You don’t think geckos and tiny plungers are innovative technology? Clearly you haven’t tried our Formentor boat shoes – those suckers are sticky.

Inquiring minds who do want to better understand the “grip” inside our Gripstick Technology are invited to click here for serious and legitimate information that explains the materials and technology that help our boat shoes perform so well.

The rest of you can stay tuned to the Bootmakers Blog for future installments of Timberland’s 10-sec tech … because life is too short to take yourself (or your shoes) too seriously.

*No geckos were harmed in the making of this video.