Posts Tagged ‘i2’
Climate Counts is a non-profit campaign that scores companies annually on the basis of their voluntary action to reverse climate change. The Climate Counts scorecard helps people vote with their dollars by making climate-conscious purchasing and investing choices that drive the world’s most well-known companies to take the issue of climate change seriously.
Timberland is proud to be a member of the Climate Counts Industry Innovators program (i2) — an initiative which has helped to make the Climate Counts scorecard available and useful to many more companies. Along with other i2 companies (Amtrak, Ben & Jerry’s, Clif Bar, REI and Shaklee), Timberland supports the Climate Counts mission of educating consumers while holding our brand and our business to the highest standard of climate leadership. In fact, Timberland received the highest score in the apparel / accessories category (86 points out of 100) from Climate Counts for our commitment to fighting global warming!
Now it’s your turn to show your support for i2 companies and climate consciousness by taking the Climate Counts i2 Challenge:
- Snap a photo of yourself, supporting one of the i2 companies. The photo could be you wearing Timberland Earthkeepers boots, riding on the Amtrak, eating Ben & Jerry’s … you get the idea.
- Email the photo with a brief description to Climate Counts (firstname.lastname@example.org) with “Climate Counts i2 Challenge” in the subject line.
- Don’t be late: all photo submissions must be received by Tuesday, May 1.
You can read more about Climate Counts and the i2 program on their website. To learn more about the ways in which Timberland is working to reduce its climate impact, check out our Responsibility site.
Wood Turner from Climate Counts appeared on the NBC 10 News program in Philadelphia yesterday to promote the good work his organization is doing to help consumers make better-informed ‘green’ choices in spending their money. We’re honored to have been one of the examples Wood used of companies with a notable commitment to climate change!
It’s easy to get the impression that there is no hope for climate action. Perhaps you’ve heard that the recent DC snowstorms buried any chance to pass a comprehensive energy and climate bill. Or that hacked emails have set the climate movement back a decade. We have a completely ineffectual Senate, a gun-shy EPA, and a dysfunctional global climate community. Our political leadership seems to be paralyzed by fear to take on the climate crisis.
That’s not the impression you’d get reading the business news, though. There, you would have seen a year of climate momentum. In October, several major companies left the US Chamber of Commerce over its position on corporate climate action. Bill Gates has called for making climate change our #1 priority. Every week, another company seems to be launching a new effort to reduce its climate impact. The steady ticker of corporate action toward energy efficiency, renewable energy investment, carbon neutrality, and extraordinary technological innovation tells a remarkably different story than our stuck-in-the-mud politics and lightweight public discourse on climate.
We’ve launched a new project, Climate Counts Industry Innovators (or i2) that will help this momentum build. We heard from so many companies–even after our first year of company scoring in 2007–that simply got it. They understood that an external review of their climate actions made simple for consumers could have real long-term brand benefit in an increasingly competitive world. We found a forward-thinking group of companies that voluntarily wanted to go through our scoring process; they wanted to face Climate Counts’ scrutiny of their carbon management efforts to bolster an already strong spirit of environmental innovation with an outside point of view. Six of those companies now comprise our charter group of i2 companies: Amtrak , Ben & Jerry’s , Clif Bar , REI , Shaklee , and Timberland . They represent different sectors, different geographies, different sizes, and different corporate structures. But what they share is a commitment to making it clear to consumers that climate action is business leadership. They’re helping build markets for renewables, they’re testing new technologies, they’re helping employees and consumer make the link between their lives and climate change, and they’re doing the common-sense work of running their companies more efficiently.
This is yet more proof that businesses that are committed to their own long-term viability understand the realities of climate change, aren’t being misled by the climate deniers, and respect the steady evolution of consumers on issues as complex as climate change. They’re positioning themselves to out-compete the companies still dithering on climate.
Companies that are setting a high bar on corporate climate responsibility are increasingly faced with a critical issue: how to gain the consumer’s attention for that leadership. Since launching our Climate Counts Company Scorecard three years ago, we’ve always maintained that companies wanting to see real ROI from credible sustainability programs and investments need to make it abundantly clear to consumers what they’ve done and why.
When it comes to innovation of all kinds (technological, environmental, or otherwise), consumers want to be wowed. They are drawn to CEOs who have put the time and resources into developing meaningful solutions to problems. Consumers may not always know what to ask of companies about their climate and sustainability programs, but they want to be impressed by the innovation they represent. More importantly, though, they have to believe it. But it’s not just about who’s the loudest or more effusive or uses the best shade of green in a logo or ad campaign. In a world where recycling and light bulbs still define the consumer environmental conversation, companies have a unique opportunity, even responsibility, to lead consumers on the issues that really matter.
What’s the best news about the innovative actions of these companies? While they’re confidently preparing to put distance between themselves and climate laggards, they’re also helping us all imagine a world that’s both better for good business and better for the people and resources upon which they depend.
Wood Turner is the executive director of Climate Counts. To learn more about the Climate Counts Industry Innovators program, visit http://i2.climatecounts.org or e-mail email@example.com