Posts Tagged ‘NRDC’

“Clean” Coal?

Check out the latest ad for the Reality Coaltion below — “Air Freshener” — directed by Academy Award-winning filmmakers Joel and Ethan Coen.  The ad calls out, in humorous Coen brothers’ style, the coal industry’s claims that coal is clean.

The Reality Coalition is a project of the Alliance for Climate Protection, Sierra Club, National Wildlife Federation, the National Resources Defense Council and the League of Conservation Voters, aimed at challenging the coal industry to come clean in its advertising and its operations.

You can learn more about the reality of “clean” coal here and sign up to join the Reality Coalition here

And stay tuned to the Earthkeeper blog for updates on Timberland’s own campaign to find an alternative energy solution for our Kentucky distribution center … right in the heart of coal country.

Fields of Green

One more reason to love America’s favorite pastime:

Major League Baseball is joining forces with the Natural Resources Defense Council (NRDC) to support and coordinate environmental stewardship efforts in virtually every Major League Baseball club across the US.  Under the collaborative “Team Greening Program,” Major League clubs will be able to share best environmental practices and information on everything from offsetting carbon emissions from team travel to establishing recycling programs and incorporating environmental language into contracts and purchasing policies.

Our own Earthkeeper Heroes on the Big Green Bus took time out from their cross-country tour to talk with Dr. Allen Hershkowitz, Senior Scientist for the NRDC, about the Major League Baseball partnership … and the incredible potential for environmental education and impact that lives within our nation’s greatest ballparks. 

Click here to read Big Green Bus blogger Andrew Zabel’s reflections on the inspiring conversation … and visit the NRDC Greening Advisor™ website for more information about how your favorite team is working to go green.