Posts Tagged ‘outdoor products’

LiteTrace’s Tribute to the Dogs

We don’t call them Man’s Best Friend for nothing: the soles of our LiteTrace Hikers are “dog paw-inspired” … which makes a lot of sense, if you’ve ever seen a dog scamper up a steep hill or through slippery mud or snow.  See for yourself:

Paws aside, could it also be that dogs are quicker and more agile than we are because they spend more time running around and less time eating ice cream and watching reality TV?  Oh, never mind.

You can learn more about the technologies and materials we put into our LiteTrace products on the Mountain Athletics section of our website.  Want some canine-inspired footwear of your own?  You can shop the LiteTrace Collection here.

LiteTrace Lost in a Fog

While they were out testing their LiteTrace footwear, our outdoor product team stopped to perform some trail-side “community service” and rebuilt a couple of cairns.  What’s a cairn?  Our team will explain:

Humbling: we’re pretty proud of the way our LiteTrace products perform, and of the innovative technologies and materials they contain … but when it comes to finding your way on a foggy mountain, our fancy footwear has nothing over a plain old pile of rocks.

Hit the trail to learn more about the LiteTrace Collection.

Hit the Trail with LiteTrace

Head up the mountain with our latest, greatest Timberland Mountain Athletic product collection — we call it LiteTrace, and we think you will call it awesome.

From boots to packs to jackets, our LiteTrace products are light (hence the name), tough and waterproof … and we daresay trail-ready.  We know, because we sent our top outdoor product designers out on the trail in their LiteTrace gear to conduct this super scientific wear-test:

If you’re in need of gear (or inspiration) for your own next trail adventure, you’ll love our new LiteTrace website.  The site is built to mimic the ascent of a mountain, so you scroll UP instead of down (clever?), and thanks to a pseudo-3D technique, images create the illusion of on-screen depth and immersion.  Throughout your “journey” up the website, you’ll find photos and videos that showcase our LiteTrace gear in action, information about the features and benefits of the product collection, and gear reviews from publications like Outside and Gear Junkie.

As for our product team — we’ll be showing you more of their on-screen adventures in the weeks to come.  Stay tuned!