Posts Tagged ‘Path of Service program’
Categories: Boots On The Ground: Service Stories, Making Our Difference: TBL CSR
Twenty years ago, Timberland created our Path of Service™ program—a monumental moment that marked the beginning of a rich tradition of service.
To celebrate the 20th Anniversary, we put our values into action at events around the world, thanks to our team of Global Stewards—passionate employees who volunteer above and beyond their regular job responsibilities to serve as ambassadors of corporate social responsibility. Here are some highlights of their efforts around the world:
- Italy: Global Steward Francesca Vitale organized a two-day service trip for three teams of employees to Cinque Terre on Palmaria Island. Each team worked on different projects, including cleaning beaches, renovating benches along the paths, and repainting an old military fortress.
- Japan: Global Steward Shiho Hirasawa’s team spread its celebration across the year, arranging monthly service events from May through November.
- Taiwan: With the support of Global Steward Marty Shen, Taiwan launched a program that rewards consumers for engaging with Timberland in service—a concept that’s spread to other Timberland locations around the world.
- USA: Near our Stratham, New Hampshire global headquarters, community engagement manager Brianne Wood coordinated more than 350 volunteers in this year’s Serv-a-Palooza in three locations. The team helped 25 non-profit organizations by constructing outdoor furniture, creating and restoring over three miles of trails, and knitting winter hats and mittens.
Our commitment to service doesn’t end with our employees. Over the years, our service events have grown to include vendors, distributors, supplier factories and consumers and community members. We’re also fortunate that our new parent company, VF Corporation, supports Timberland’s values-driven brand and mission to equip people to make a difference in the communities where they live and work. We look forward to continuing to partner with VF to grow our commitment to service beyond our own corporate walls.
What is so powerful about our service program is the many ripples it creates. As we send people to service sites, their direct impact ripples out to other organizations and the people they serve. Our belief is that when each employee has a service experience, it helps them become more engaged in their own community and on their own time. We hope this year’s 20th anniversary has re-energized our army of service warriors to continue to grow Timberland’s level of service.
Timberland recently announced its Q2 2012 CSR performance. You’ll find highlights from our second quarter’s performance below, organized by our four CSR Pillars: climate, product, factories, and service. For complete Q2 2012 performance data and analysis, please visit the Goals & Progress section of our Responsibility website.
- Greenhouse Gas emissions for Timberland owned and operated facilities, as well as air travel, decreased 18% compared to Q2 2011, primarily due to new clean energy purchases in the United Kingdom and a slight reduction in air travel.
- We continue to reduce the environmental impact of our products by focusing on chemicals management in manufacturing. In Q2 2012, our global average grams/ pair of volatile organic compounds (VOCs) used in footwear production was 63.2, which is near constant vs. Q2 2011. We anticipate improvements in VOC reductions as early as Q1 2013, as we are now evaluating new products during the development stage and targeting additional support and training for factories that are most challenged with VOC consumption.
- Our parent company (VF) conducted 68 audits of Timberland suppliers in Q2 2012. 19 were Accepted (28%), 45 were Accepted to be Upgraded (66%), and 4 were Rejected (6%) – an improvement vs. Q1 2012 results. Action plans are in process for all factories that are Accepted to be Upgraded. Primary issues at Rejected factories are lack of social insurance contributions, proper hours/wages recordkeeping, adequate fire alarms and machine guarding, and transparency. If improved ratings are not achieved with re-audits, these suppliers will be dropped.
- Timberland employees served a total of 55,189 hours as of the end of Q2 2012. The Hours Utilization Rate (HUR – the percentage of employee service hours used compared to total available according to the Path of Service program) year to date at the end of Q2 2012 was 28%, which is up 7% vs. Q2 2011.
Categories: Boots On The Ground: Service Stories, Boots With Roots: Tree Planting, Making Our Difference: TBL CSR
Across the globe, Timberland employees are celebrating the 20th anniversary of our Path of Service program, which offers them paid time off to volunteer in their communities. And what better way to celebrate 20 years of service than with more service?
Here at our Stratham NH headquarters, more than 350 employees pulled on their boots a few weeks ago and set out to assist a variety of local nonprofit organizations as part of “Serv-a-palooza” — Timberland’s annual global service event. We were lucky enough to get blue skies, ample sunshine and just enough power tools to go around … and although there were a few blisters and sore backs at the end of the day, they were overshadowed by wide smiles (pride? relief?) and a collective sense of accomplishment.
Here’s how we spent our day:
Huge thanks to the Timberland CSR team for organizing yet another successful, impactful day of service, and to the partners who donated their time, materials and invaluable knowledge — we couldn’t do so much good in so little time without you.
Categories: Boots On The Ground: Service Stories, Making Our Difference: TBL CSR
Twenty years ago, the idea of Timberland’s Path of Service™ program – a program that offers our employees paid time off to volunteer in their communities – was considered unconventional. Today, we’ve served over 845,000 hours in more than 20 countries through the Path of Service™ program.
In honor of our 20th anniversary and the work we’ve done to create positive impact in our communities, we’re gearing up for special celebrations around the globe. Together, Team Timberland will spend tens of thousands of hours planting trees, building trails, creating community gardens and transforming playgrounds … the stuff we love to do, with the people we love to do it with.
From Taiwan to Tampa, we’re celebrating the twentieth anniversary of our Path of Service™ program. We’re volunteering and also inviting vendors, distributors, supplier factories, consumers, community members, and friends and family to join our activities.
Atlanta McIlwraith, Timberland’s senior manager of community engagement
Central to our Path of Service celebration is Serv-a-palooza — Timberland’s annual global community service event which will take place over the next few weeks. Here at Timberland headquarters in New Hampshire, several hundred employees will be out in our local communities next week building gardens and playgrounds, maintaining nature trails, and providing much needed maintenance and enhancements for nonprofit organizations near and dear to us.
Words don’t really do Serv-a-palooza justice, so here’s a video from our archives (Serv-a-palooza 2009) to give you a taste for how much work we do – and how much fun we have:
We’re pulling on our boots and getting ready to make our difference with the same energy and enthusiasm we had 20 years ago. Stay tuned for photos and stories from 2012 Serv-a-palooza!
2012 marks the 20th anniversary of Timberland’s Path of Service™ program, which gives employees 40 hours of paid time off to serve in their communities. This milestone provides an opportunity to recognize the importance of service to our corporate culture, honor our heritage, and look for ways to deepen our commitment to service. One way we are doing that is by expanding that commitment beyond our employee base—encouraging consumers to join us in serving in their communities.
Our Timberland team in Taiwan is leading the way, celebrating the 20th anniversary of the Path of Service™ program by setting a goal to serve 10,000 hours in 2012. Consumers who serve with us will be thanked for their efforts: those who serve 24 hours throughout the year at Timberland events will receive a free Timberland T-shirt, while those who serve 40 hours will receive a free pair of Earthkeepers boots!
The first of five major service events planned occurred in March, when a team gathered to help clean and protect Taiwan’s eroding seashore. Timberland employee and consumer volunteers built a fence to help slow the loss of sand, and categorized and recorded waste collected. Volunteers were amazed to discover that some of the waste came from Korea, Japan and even the Philippines.
The next consumer-oriented service event took place in May, when a Taiwan service team ventured into the mountains to help beautify a national park and eradicate non-indigenous plants and marine life that are creating an ecological imbalance in local ponds.
Timberland Taiwan’s 10,000 service-hour goal is well on its way to being met, with some 3,000 service hours accrued in early 2012. We hope to take Taiwan’s model and expand it to a more global scale, as we aim to share Timberland’s passion for service, while making it fun and easy for consumers all over the world to engage with our brand.
To learn more about our commitment to community service and the ways in which we’re working to make a difference around the world, visit our Responsibility site.
Earlier this week, Timberland announced its CSR performance results for the first quarter of 2012. Highlights from each of our four CSR pillars (climate, product, factories, and service) are below. Specific Q1 2012 performance data and analysis can be found on the Goals & Progress section of Timberland’s Responsibility website.
- Our Greenhouse Gas emissions decreased 8.5% compared to Q1 2011, primarily due to new clean energy purchases in the United Kingdom, as well as Italy and Germany. Other factors were slight reduction in air travel and a warm winter (whereby we used less heating throughout global facilities).
- We have successfully upgraded our product lifecycle management software to better automate Green Index® scores for our footwear. During 2012, we are working towards our goal to have all footwear scored by the end of this year.
- Timberland continues to prioritize the use of environmentally-preferred materials in our products. In Q1 2012, 34.6% of materials in our apparel production were recycled, organic, or renewable (ROR). Timberland’s International Design Center continues to drive improved ROR use across our apparel production. We are also working with our Licensee partners to further incorporate these materials.
- In Q1 2012, our new parent company (VF) began assessing Timberland suppliers. Consistent with VF’s commitment to promote best practices and continuous improvement throughout its factories, Timberland’s Code of Conduct team (renamed to Supplier Sustainability Team in 2012) will continue to engage suppliers by providing remediation assistance, capacity building and “beyond compliance” efforts. For more information about changes in our Compliance & Supplier Sustainability program see http://responsibility.timberland.com/factories.
- Timberland employees served a total of 23,555 hours as of the end of Q1 2012. The Hours Utilization Rate (the percentage of employee service hours used compared to total available according to the Path of Service program) year to date at the end of Q1 2012 was 11.8%, which is up 3.8% vs. Q1 2011. This is primarily driven by significant increases in hours served by our employees in the Dominican Republic and North America.
Looking for more? Additional details about our quarterly performance, goals and progress can be found on our Responsibility website. If you have thoughts, questions or comments about our CSR performance, we’d love to hear them. Email us at email@example.com.
Categories: Boots On The Ground: Service Stories, Making Our Difference: TBL CSR
2012 marks the 20th anniversary of Timberland’s Path of Service™ program, which provides paid time off to our employees to volunteer in their communities for the organizations and causes that are most meaningful to them.
As we celebrate 20 years of the Path of Service internally, we’re grateful to also be recognized for it externally. Today, Timberland is one of three companies being honored by Points of Light with the 2012 Corporate Engagement Award of Excellence – a prestigious award that recognizes innovative volunteer programs designed to create positive change in communities.
Points of Light is the leading global volunteer organization, whose mission is to inspire, equip, and mobilize people to take action that changes the world. Timberland has been a long-time fan of the good work Points of Light supports, and it’s both an honor and a privilege to receive their vote of confidence for Timberland’s efforts as well.
What the Corporate Engagement Award of Excellence really recognizes, of course, is the passion, energy and dedication of Timberland employees worldwide to make a difference in their communities. We’re so proud to have a team that cares as deeply about the world around them and works so hard to make it better … and hope you’ll have a chance to join us in service one day. In the meantime, we extend our deep appreciation to our employees, our communities, and Points of Light for their support of the Path of Service™ program. Here’s to another 20 years of service!
Earlier this week, Timberland hosted a CSR Stakeholder Call about how to scale local community engagement efforts. Timberland’s VP of CSR Mark Newton was joined by Chuck Bennett, VP of Earth & Community Care at Aveda for a stimulating discussion about employee engagement, extending volunteerism up and down the supply chain, and how to scale efforts through collaboration and partnership.
Corporate community engagement
Did you know that 2012 is the 20th Anniversary of Timberland’s Path of Service™ program? Path of Service is our employee volunteer program, which provides Timberland staff up to 40 paid hours for community service. When the program was started, the idea of giving employees paid time off to perform community service was unconventional. Through this program Timberland offers our most valuable resource – our employees’ time – to engage in the communities where we live and work.
What was unique in 1992 is not so today; many companies now offer similar programs, and we’re fortunate to be informed and inspired by many of them – including Aveda, whose employee engagement program was outlined on this week’s call.
What’s the value of these community engagement efforts? We know our commitment to community engagement helps us retain employees and contributes to a healthy corporate culture. In our last global employee survey, 67% of employees reported that our Path of Service™ program plays a strong role in their decision to work at Timberland.
Extending up and down the supply chain
Just as we’ve seen increased employee development, attraction and retention inside our own company, we have encouraged and supported factories that produce our products to serve their local communities as well. See Timberland’s Responsibility site for examples of this engagement in factories in China.
We also have opportunity to engage business partners in service. By inviting others to join with us, we inevitably increase our impact. In fact, in 2011, 40% of the volunteers at Timberland-sponsored service events worldwide were business partners, and we hope to increase that percentage in 2012. Whether we’re working together to transform a school, build community gardens, or plant trees, we know that the bonds formed through service are more powerful than simply taking a customer out to dinner. Some of these organizations have even formed their own community engagement programs!
On the call, both Timberland and Aveda discussed opportunities to extend their community engagement efforts to their consumers and retail partners. For Timberland, our 20th anniversary of Path of Service™ presents a unique opportunity to invite these important stakeholders to join us. Timberland Taiwan is leading the way (with over 3,000 hours served by consumers and employees to date!), and we aim for other regions to also engage their consumers this year.
We were inspired to learn more about Aveda’s Serve from the Heart program, whereby Aveda provides grants to retail stores to invest in their local community organizations of their choosing – and store employees are also encouraged to volunteer. And there’s no doubt that Aveda’s Earth Month campaign is having a profound impact: in 2011, the company exceeded its goal of raising $4 million for global and clean water projects.
The importance of collaboration and partnership
Clearly, neither Timberland nor Aveda could successfully engage these local communities without their employees, business partners, consumers, and local community members. For Timberland, we’re always willing to share our experience – organizations looking to run their own service events might find some helpful tips in our Community Service Toolkit.
If you missed this week’s call and want to hear more, you can listen to the entire podcast here. Learn more about Timberland’s community engagement efforts and stay tuned for opportunities to continue the conversation at http://responsibility.timberland.com.
Last week, Timberland announced progress against our annual corporate social responsibility goals. Detailed information about our 2011 results can be found on our Responsibility site; highlights of our progress in 2011 include the following:
- Product: Innovate Cradle-to-Cradle Design
Timberland experienced continued growth of Earthkeepers® – our most eco-conscious line, now comprising one-third of total sales. Earthkeepers® products best represent our use of environmentally preferred materials – such as recycled, organic or renewable materials – and this is driving improvements across all product lines. In fact, for the 58.6% of footwear we measured in 2011, over half the materials were recycled, organic or renewable.
- Service: Engage Employees
2011 produced our best employee participation rates ever in the Path of ServiceTM employee volunteer program, which celebrates its twentieth year in 2012. We’re proud to have met our Hours Utilization Rate goal of 42%, which measures total volunteer hours used vs. available Path of Service hours. In total, our employees served more than 92,600 hours this year.
- Climate: Protect the Outdoors
Our greenhouse gas emissions increased by 4.5% over 2010. While we didn’t meet our 2011 target, this is still a positive achievement in a year of strong business growth. The emissions increase was primarily due to increased air travel by employees; in 2012, we will experiment with carbon budgeting to alleviate emissions increases from air travel. In addition, we met our industry-leading 2011 goal to source 15 percent of energy from renewable sources.
- Factories: Improve Workers’ Lives
Global factory performance remained relatively static in 2011, with continuing business partners showing slightly improved performance. We were challenged to meet our 2011 target for factories’ environmental performance, as measured by the Global Social Compliance Program. In 2012, Timberland will promote the benefits achieved by those factories that did meet its target to demonstrate financial incentives to other suppliers.
We’re proud to continue our commitment to transparency and accountability by disclosing this information. How are we doing? Let us know your thoughts about our performance at firstname.lastname@example.org.
Categories: Boots On The Ground: Service Stories, Making Our Difference: TBL CSR, Who We Are, What We Do: TBL Culture & People
Freezing temps and snowy grounds aren’t enough to keep Timberland employees from pulling on their boots to serve. This week, nine employee volunteers—including Timberland President Patrik Frisk—helped rejuvenate a local senior housing complex by repainting an indoor corridor. “Service is a great way to build community and meet people you wouldn’t normally get to work with,” Patrik (the second to arrive on the scene and the first to dig in to prep work) said.
Our service partner, Seacoast Adopt-a-Block, is an awesome organization that formed in 2005 to improve the community and help serve others. They explain, “Our vision was to never do this for money or recognition but to get to know our neighbors and help make their lives a little easier. That is what being a community all is about.” We agree!
This week’s event kicks off a monthly series of service projects planned to commemorate the twentieth anniversary of Timberland’s Path of Service program. The program gives employees paid time off to perform community service. We have the option to serve as we like, whether it’s leading a Girl Scout troop, coaching youth sports, working at an animal shelter, etc.
We’ve been delighted to find that VF, our new parent company, has embraced the Path of Service with open arms—and is actively exploring how to grow the program among their other outdoor brands. Through service, we aim to be responsible corporate citizens, giving back to the communities in which we live and work. Pleasant side effects include increased employee engagement, boosted morale, and new friendships.
Keep your eyes open for more service stories as 2012 progresses!