Posts Tagged ‘photo shoot’

Behind the Scenes: Spring ’13 Photo Shoot

Here at Timberland, we love our snow. Nothing is better than the white stuff. But even I have to admit that this year I couldn’t be more excited for the warming temps!

Spring is all about having fun in the sand, sun, and water. When it came time for our Spring 2013 photo shoot, we kept this spirit in mind and traveled to Martha’s Vineyard, Massachusetts.

For over a century, MV has been one of the most popular summer destinations on the east coast- and we definitely aren’t surprised. There is something for every warm weather traveler. Not only does it have some of the best beaches in the country, but it is also home to lakes, miles of trails to explore, and authentic boat builder workshops.

We found lots of interesting landscapes to act as a back drop to our colorful Spring 2013 product (where better to shoot a boat shoe then on an actual sailboat?). Plus, we actually got to meet some of the boat builders who crafted our ship the old fashioned way – how cool is that?

Be sure to check out the results of our trip!  Our MV photos are all at womens.timberland.com

EIKNARF on Design

Graffiti artist, graphic designer, style influencer – that’s EIKNARF.   Here he is on site during our Abington Collection Fall 2012 photo shoot, sharing thoughts about collaboration and the creative process:

Want to see more EIKNARF? He’s all over the pages of our Fall 12 Abington Collection catalog, which you’ll find on the Abington website (while you’re there, check out the boots and shoes EIKNARF wore during the photo shoot).

Talking Pictures With Tim McGurr

With the evolution of things like iPhones and Instagram, everyone’s a photographer. And that’s okay, says Tim McGurr (AKA 13thWitness), as long as you have fun and capture something good. We like his attitude and we love his style –and we really really love the way he photographed our Fall 2012 Abington Collection.

Check out 13thWitness’s talent in action and view the entire collection of Abington shoes for Fall 2012 at http://abington.timberland.com.

Behind the Scenes with Abington

This is what happens when you let a group of the most influential artists in New York City loose with nothing but a box of shoes and a camera:

When it came time to create the imagery to present our Fall 2012 Abington Collection, we knew we needed a crew with expertise, style, creativity and passion — and we found it in 13th Witness, Zack McTee, Josh Madden, EIKNARF and Cody B. Ware.

You can see the end result of their collaborative effort in our Abington Fall 2012 catalog.  And for more behind-the-scenes action, stay tuned – we’ve got a series of videos featuring 13th Witness, EIKNARF and Josh Madden that we’ll be rolling out over the next few weeks.

Behind the Scenes: Timberland Boot Company Fall 2012 Photo Shoot

Timberland Boot Company examines an era defined by hardworking men and women in New England from 1900-1045. This was a time when the world was rapidly changing, with one foot firmly rooted in the past and the other relentlessly marching forward. Precipitated by the advent of machinery, craftsmen mixed tradition with innovation.

When it came time for our Fall 2012 Boot Company photo shoot, we kept this spirit in mind and traveled to Peabody, Massachusetts — the unrivaled Leather Capital of the World. In the 1920s, men endured long days in harsh conditions to create exceptional footwear. To capture their story, we endured our own long days and harsh conditions inside one of the last remaining leather tanneries in North America.

Our photo shoot location - an old leather tannery

There we found lots of rich material to act as a back drop to our amazing Fall 2012 product (as well as lots of trash, mice and other gnarly stuff). The air was stale, but steeped in a rich history. In true Boot Company fashion, we found vintage leather dying barrels, handmade carts resting next to industrial measuring and cutting machines. Stacks of beautiful, multi-colored leather sat unused next to well-worn tools and gears. It would be a DIY, restoration aficionado’s dream. Interestingly, you could chart the history of this tannery through the various pin-up girl calendars scattered throughout the building.

Piles of beautiful, unused leather

Not kidding about the old pin-up girl calendars

Over the next few days, we worked feverishly to get all the shots in the waning winter light. Once we were done, we found out that we were the last ones to use the building before it was destroyed to make way for a condominium housing complex. Time continues marching forward.

Getting the last few shots

Here’s a sneak peek at some of the Fall 2012 lookbook images.  Enjoy and stay tuned — Timberland Boot Company’s Fall collection will be available soon.

Real Women Wear Timberlands

Authentic and outdoors:  it describes our brand, and also describes the photos that make up the women’s gallery on our website – no studio, no stylists, just real women wearing real Timberland gear in the great outdoors.  See?

Like our footwear, our women’s gallery models not only look good, they perform well, too.  See for yourself what a cold and windy day they had to endure (with smiles on their faces!) for the photo shoot:

To check out all of our natural beauties and their Timberland styles, visit the women’s gallery on our website.