Posts Tagged ‘product benefits’

Techies, Rejoice: The Timberland Tech Guide is Here!

Plenty of people love our products, but they’re not always clear on the technology that makes those products perform as well as they do.  And when you’re buying a Timberland product, either in a store or on our website, wouldn’t it be nice to know what symbols like these really mean?

That’s why we’ve created the Timberland Technology Guide – chock full of videos, illustrations and explanations about the materials and technologies we use to meet specific needs, how they work, and why we love them.  We’ve designed the online tech guide to be as user-friendly as possible: the site groups our technology by product (footwear, apparel, gear) and also by benefit (warm, dry, comfort, traction, tough, eco-conscious) — so no matter what you’re looking for, you’re bound to find technology that supports it.

Better still, once you’re done learning about how we use SmartWool or Bionic Canvas, you can click right through to shop for the products that feature that technology.  It’s like having your own dedicated gear head and personal shopper, rolled into one.

Check out the Timberland tech guide for yourself and then tell us – which product benefit (warm, dry, comfort, traction, tough, eco-conscious) is most important to you?