Posts Tagged ‘Rock the Bike’
Categories: Boots With Roots: Tree Planting, Making Our Difference: TBL CSR
People are really hungry for genuine experiences of community that bring people together that they feel connect them to their neighbors.
- Paul Freedman, Founder, Rock the Bike
Part 5 of our Dig It documentary highlights the positive impacts of tree planting beyond health and environmental benefits; when trees grow, so does a sense of community.
Another good for community / good for the environment tool is also featured in this Dig It segment: the bicycle. Meet the founder of Rock the Bike, an organization created to help “bike people” spread enthusiasm and awareness for the environmental, health and cultural benefits of bicycles.
Dig It is a Timberland documentary focused on the positive impacts of tree planting and featuring community planting projects in Los Angeles, San Francisco and New York City. To watch the Dig It documentary in its entirety and to learn more about Timberland’s tree planting commitments and projects, click here.
Last week we mentioned the fact that Timberland’s Dig It event in San Francisco would be powered, in part, by human energy via a bicycle-powered generator. Stone Gossard was so inspired by seeing the bikes in use during the daytime service event that he then used them to power his live concert at the Grand Ballroom that night. You can view the bikes (and Stone) in action here.
One act of innovative environmental consciousness inspiring a second similar act of consciousness – that’s Earthkeeping at its best. Our thanks to the folks at Rock the Bike for helping us make Dig It San Francisco a powerful event, in more ways than one.