Posts Tagged ‘Spanish Olympic Sailing Team’

The No. 1 Rule to Looking Good on a Boat: Stay on the Boat

Over 18 months ago, we challenged our product developers to come up with a performance boat shoe that could grip like crazy when you need it most, but also look great on shore. The result? The Formentor, which features Timberland Gripstick™ technology.

And no better time to create a performance boat shoe: last summer, we announced our technical sponsorship of the Spanish Olympic Sailing team.  As they make their bid for London in 2012, we’re proud to outfit the team in our Timberland footwear and apparel.

Just how well does our Formentor perform?  See for yourself:

Get your nautical on: Our spring 2012 collection of boat shoes has something for sailors and land-lovers alike.

Meet the Press with the Spanish Olympic Sailing Team

It’s press day for the Timberland-sponsored Spanish Olympic Sailing Team! Go behind the scenes as our Timberland team talks to us about the super sailors. Turns out they’re humble, enthusiastic and dedicated in addition to being world-class sailors … which makes us feel like we’ve already “won,” in having such a stellar group as ambassadors of our brand.

(But let’s still go for a medal … okay guys?)

Behind the Scenes: Spanish Sailing Photo Shoot

Our Senior Director of Global Brand Marketing, Camelle, got a plum assignment recently: she traveled to Santander, Spain for a photo shoot of the Timberland-sponsored Spanish Olympic Sailing Team.  Spain, sailors, summer … what’s not to love?  Plenty, according to Camelle’s trip report:

 

If you really want to see the lengths we go to to test our gear and capture images of our products in action, the following video is for you.  Fair warning that you might want to pop a Dramamine before viewing.

It was a chilly 60 degrees Fahrenheit the day of the photo shoot, and we were several miles out to sea, as evidenced by the large tanker ship passing nearby.  The swells that day were huge – strong enough to turn many of the weaker stomachs onboard, and to cause the mast on the sailing team’s boat to break in the midst of our shoot.

Whoever said marketing is a glamorous job?

Through it all, the four women sailors we were photographing were calm and controlled and showed their absolute expertise on the boat and in the water.  There’s no doubt these women belong on an Olympic team.

I never thought I’d be quite so personally grateful for the Gripstick Technology in our Formentor boat shoes … or to return to dry land at the end of the day.

Check back to the blog for more behind-the-scenes stories and videos from Timberland’s photo shoot, including one-on-one interviews with members of the Spanish Olympic Sailing Team.

Spanish Sailing Team Takes Timberland to the Seas

How’s the Spanish Sailing Team holding up in their Timberland gear?  Have a look at the highlights from the ISAF Sailing World Cup, held last month in Weymouth, England:

Get the look by shopping the Formentor and other boat shoes on our website.

Spanish Sailors Go for the Gold in Timberland Formentors

Timberland introduces our newest brand ambassadors … the Spanish Olympic Sailing Team!

Timberland will accompany the national team in the run up to their participation in the London 2012 Olympics, providing Earthkeeper footwear and clothing made from recycled and recyclable materials.

The Spanish sailors test-drove their brand new equipment in Mallorca during the Trofeo SAR Princess Sofia competition in April, one of the seven competitions that make up the World Cup of sailing.

Remember, you don’t have to be a world-class sailor to wear Timberland’s Formentor boat shoes; even the most ardent land lovers can get the look by shopping our entire boat shoe collection here.