Posts Tagged ‘State of Green Business Forum’

“Not a Lot of Bang, But a Lot of Buzz”

Timberland CEO Jeff Swartz was in Washington last week as part of the GreenBiz State of Green Business Forum.  In an interview with journalist Marc Gunther, Jeff shared his thoughts about the challenge of engaging on environmental issues with consumers who simply want to buy a pair of good-looking shoes!

“Nobody’s coming in saying, ‘Could I please save the planet?’ … I think people come in saying, ‘I need a shoe.’”