Posts Tagged ‘sustainability’
There’s nothing like a late night and a little mountain air to loosen people up. While at the 2012 Sundance Film Festival last week, we offered free taxi rides to Festival attendees in exchange for their “Earthkeepers confessions.” Our passengers shared enlightening, inspiring and just plain entertaining thoughts about what they do (or DON’T do) to make a positive impact on the environment. See for yourself:
Don’t forget to visit the Festivals page on our website to check out the rest of our photos and videos from Sundance 2012.
How heartening! A recent survey shows consumer interest in green products and expectations for businesses to protect the environment is on the rise!
Yep, you read right. According to a Green is Universal online survey of 1,647 U.S. adults, more than two-thirds (68%) of those surveyed say it’s worth paying more for a green product or service that is from a brand they trust. Green Is Universal is NBC/Universal’s initiative to raise environmental awareness and create positive change.
The fact that these types of “Green Consumer” surveys are popping up more and more frequently underscores our belief that doing good isn’t purely altruistic but holds real business and shareholder value – and that’s only going to increase if the direction in which these survey results are trending are a true indication.
The survey shot onto my radar yesterday during the L’Oreal Sustainable Intelligence Day in New York City (yes, I was sneaking a peek at my Blackberry). L’Oreal, by the way, is the real deal when it comes to walking the sustainability talk; while I was invited to give a presentation on the challenges and rewards of building a brand committed to sustainability, I’m fairly certain that I left the symposium with considerably more insight than I provided.
Just as I read the email which highlighted Green Is Universal’s study, one of the other speakers was referring to a 2008 study conducted by Deloitte for the Grocery Manufacturers Association. She quoted one of the findings of the study that sounded similar yet different to what I had just read on my Blackberry: “A significant minority of committed and proactive green shoppers are willing to pay more for green products, however the larger potential population of shoppers that lean towards green want price and performance parity for sustainable products because it is not their dominant purchase driver.”
Deloitte conducted a direct study of more than 6,000 people while they were shopping at 11 major retailers. 54% of the shoppers interviewed considered sustainability to be one of their decision making factors in purchasing products, and 95% of the shoppers said they “would buy green.” However, a mere 22% actually did buy a green product during their shopping experience.
Very interesting. 95% intent but only 22% action?
Both studies showcased findings which support the notion that consumers have a desire to purchase green products and that they even possess some degree of willingness to pay more for green. But what the GMA study showed was there is still a significant amount of consumers who actually aren’t willing to throw down a few more green singles for the sake of being green when they get to the cash register.
So where does that leave us? Well, it’s research — we could slice and dice it a million ways and derive multiple conclusions that take us in as many directions. But let’s not get caught up in that today. Today, let’s celebrate the fact that consumers are enlightened and responsible, that they want environmentally-thoughtful products and are willing to pay for them (and that some are even willing to pay more for them!).
And then after today, there’s tomorrow. Tomorrow, companies like L’Oreal, NBC Universal and Timberland need to soldier on so as to capitalize on the opportunity these consumers are giving us. Our messaging around our products and practices needs to be truthful and crystal clear and difference making – on many levels. Our product design and development needs to lead, inspire and drive innovations that support our commitment to sustainability. And companies like L’Oreal, NBC Universal and Timberland need to take this news from Green Is Universal to heart and encourage other for-profit companies to do the same.
Last night I had the honor of attending the 4th annual Independent Handbag Designer Awards event and presenting the award for Best Green Handbag on Timberland’s behalf:
It was amazing to represent Timberland in the fashion arena, and to be in the same room with fashion greats like Carlos Falchi, Tim Gunn and Deborah Lloyd…what a trip! The event was perfectly aligned with Timberland values, celebrating entrepreneurship, innovative design … and most of all, green design.
I chose Andrew Krumholz’s winning bag based not only for its beautiful style and use of recycled materials, but because of the positive impact these bags make on the community in which they are made and on the women’s lives who make them. (Escama Studio artists work in cooperatives outside of Brazil which allow them the opportunity to earn a living wage in a supportive environment.)
As a company that’s committed to reducing the environmental impact of our business and our products, we know first hand how difficult it can be to create eco-conscious products without sacrificing beautiful craftsmanship, and that’s why we have such appreciation for the efforts of designers like Andrew who are able to address the challenge of being stylish and being green successfully.
Earthkeepers in the NYC area, I hope you’ll stop in to view the winning bag in person at our Soho store in the coming weeks… and be sure to look for this design and others on Timberland.com this fall.
I thoroughly enjoyed having the opportunity to have been part of such an inspiring event and represent our brand amidst so many other leading brands and designers. I’m encouraged by the talent and creativity in the handbag industry and look forward to seeing more.
Senior Director of Licensing & Accessories, Timberland
The following blog post comes from our very good friends over at Green Living Project (GLP), a non-profit organization that films sustainable programs across the world for inspirational and educational purposes. In GLP’s two-year history, the organization has documented over thirty diverse projects in ten countries across Latin America and Africa. This past August, Adrienne Rosenberg joined Green Living Project’s first domestic trip, which showcased a myriad of inspiring sustainable initiatives across the state of Maine .
As I sat on the back steps of the renovated Victorian house, a line cook caught my eye as he hopped over the salvia and lunged around the basil to snip a few sprigs of mint. At any other restaurant, if you are out of an ingredient, you are out of luck- but not Primo. Primo restaurant , co-owned by Chef Melissa Kelly and Pastry Chef Price Kushner, strives to pleasantly blend the ideals of sustainability with palate-savoring pleasures.
Like many students desperate for a quick financial fix, I have made my circulations in restaurants across the nation, often experiencing the same harrowing episodes: a chef with a large ego, quick hands to dump “waste” from plates, customers oblivious to the substandard food cultivation, piles of the same-ole, imported Sysco ingredients, and a sort of impassive, nightly performance by the wait staff. But at Primo, diners receive an unparallel experience of local, organic Portland fare.
The cuisine brilliance begins and ends on the four-acre garden. Unlike other restaurants, Primo’s gardeners decide each morning what seasonal produce is ripe for the evening’s delights. Pulsing with life, the garden also provides chickens, herbs, grapes, edible flowers, honey, and even hops. True to their commitment to local ingredients, Primo also purchases its seafood from Portland fishermen. By the end of the night, the pigs feast on the ensuing compost of uneaten food or organic waste from the kitchen.
Primo’s garden provides much of the bounty that ends up in its dining room
In addition, Primo invites guests to explore the garden so they may come into contact with the elements that will later arrive at their table. As Melissa remarked, so often chefs will put their ego on a plate. Her philosophy, however, is to fashion her dishes so they teach others about where food comes from and how it is grown.
Inside the kitchen, Primo hosts several line cook stations, a pastry prep area, expo tables, a wood fired oven, and a downstairs prep room complete with storage and a batch of brewing beer. The chalkboard-painted door at the top of the stairs lists the specials for the night as well as displays a flyer on “How to Become Green”.
Primo’s décor pleasantly complements the organic, robust flavors of each dish. Downstairs exhibits rustic merlot colored walls and a traditional dining set up along with several art pieces while upstairs has a contrasting chicness with wrap-around couches, rectangular shaped designs, and a copper bar. Primo also seamlessly excels at energy efficiency and water conservation through their use of Maine produced biofuel as well as dual flush and waterless urinals.
After a long afternoon of dodging the staff while filming the high action atmosphere of the kitchen, Green Living Project was able to relax to fork fulls of scrumptious fresh cuisine, such as the house special baked oysters and the black spaghetti with braised cuttlefish and heirloom tomatoes, knowing that a majority of the ingredients were sustainably harvested only yards away from our table.
Green Living Project