Posts Tagged ‘sustainability’
As if Earthkeeper hero Cate Trotter doesn’t have enough on her plate, what with uncovering all the hottest green trends and scenes in London, her latest green vision involves creating a film about sustainability, to further inspire people to live more sustainable lives by showing them exactly what those lives would look like. Think An Inconvenient Truth … only with a lot more optimism.
Given Cate’s passion for the mission and the power of film, we’re betting this is an idea that could really fly. But to get it off the ground, Cate’s looking for some help from her fellow Earthkeepers. Specifically:
Do you know someone who might be interested / able to make such a video?
Do you have any business world friends who might be willing to “sponsor” (ahem, bankroll) the project?
Do you have any NGO or government body contacts who might want to take on such a project themselves?
If so, please let Cate know directly, or feel free to leave your info here. If you don’t have the connections but still want to help, consider forwarding or tweeting this post to get others out there excited and enthused about the idea. And, if you’ve got other suggestions on how Cate might bring her great green idea into reality, by all means let us know.
Do you remember your first live music concert?
This was the topic of conversation in our office this morning – nostalgia inspired by the new video Reverb posted on their story board at Changents.com.
The answers to the question ranged from Dire Straits (1979, Providence, RI) to the Charlie Daniels Band (1982, Oxford, Ohio) to Boyz II Men (1994, Philadelphia). Regardless of the band, the venue or the date, our team of concert-goers agreed that their first concert was a rite of passage into the wonderful world of live music. And that on one hand, the experience of going to a concert hasn’t changed much over the years; on the other hand, it can be and often is a much more enriching experience that transcends the music.
Reverb is one of the driving forces behind the trend to educate and engage both the musicians and their fans to promote environmental sustainability. This summer, at concerts featuring John Mayer, Jack Johnson and the Dave Matthews Band, the bands are using bio-diesel to fuel their buses and generators. The on-site caterers are using biodegradable products and among many other things, there’s a commitment to both waste reduction and recycling.
As for the fans, if they carpool to a DMB or John Mayer concert this summer they could win DMB and John Mayer prizes. Through a partnership with PickupPal, Reverb supports this program in a fierce acknowledgement of the fact that 80% of the carbon footprint of a concert is from fans driving to and from the show. Once they arrive at the show, fans are greeted with a festival-like atmosphere in the Reverb Eco-Village where they can learn about green technologies, local and national non-profit groups dedicated to environmental sustainability, and carbon offset programs. Fans can also register to vote, participate in Eco-Trivia contests and sample eco-friendly consumer goods.
Whether you cut your concert-going teeth on hard rock, a little bit of country or something in between, there’s something uniquely powerful about a live music concert. Hats off to Reverb for realizing the opportunity to add environmental sustainability to the playlist — yet another wonderful addition to the 21st century music experience.