Posts Tagged ‘sustainable business’
Timberland’s President and CEO Jeff Swartz was recently interviewed for the LifeTips radio program about Timberland’s connection with and commitment to the environment. In the interview, Jeff discusses the challenges of operating a sustainable business – from making environmental consciousness a relevant and powerful proposition for consumers to marrying the brand’s vision (in Timberland’s case, becoming carbon neutral by 2010) with business realities (the fact that our boots aren’t currently biodegradable, for example).
Hear more about Timberland’s approach to practical problem solving and why Jeff believes the best is yet to come us by clicking below. Our thanks to the LifeTips radio team for sharing with us.