Posts Tagged ‘sustainable design’

Step Inside Timberland’s New Boston Store

Last week, we asked Amanda from Timberland’s global brand marketing team, and our friend and noted video blogger Ramsey from our Kansas City-based partner, Digital Evolution Group, to meet up on St. Patrick’s Day on Boston’s famed Newbury Street and check out the new Timberland store.  The 2,500 square foot space, located at 201 Newbury Street (for all of you foursquare addicts), features Timberland-branded footwear, apparel and accessories for men, women and children.

What I thought was going to be an hour-long store visit turned out to be a four-hour excursion that included shopping and lessons in sustainable building design and Boston history. The result though, is priceless. There are so many cool and interesting things in that store, starting with the Spring 2011 product collections – including colorful boat shoes for men and women; and the new Falmouth Cycling Jacket featuring waterproof S Café™ fabric, which is made from 98.5% recycled PET (plastic bottles) and 1.5% recycled coffee grounds. Would you like cream and sugar with that?

Our dynamic duo also unearthed a myriad of features that support our commitment to sustainability, as well as subtle nods to our appreciation for the City of Boston and the history of the building in which the store is situated, which used to be a school house.

This is the first of four videos Amanda and Ramsey created. Join them on their initial peek into the new store by clicking play and be on the lookout in the coming days for their other videos that highlight the latest in-store happenings and cool eco-conscious features.

Creative Compassion: Impact Designers

The “Impact Designers” are a dynamic duo of Earthkeeper heroes using their design skills to battle social and environmental problems.  Sami Nerenberg and Nate Bastien first met at the Rhode Island School of Design where Nate was Sami’s star student, and now both are committed to sharing their professional passion and expertise to create positive impact.

While Sami has been managing a 6-week eco-design boot camp, Nate has been busy with his own project — designing environmentally-responsible products for marginalized communities and the organizations that serve them.  First up, a low-cost, durable backpack designed for people experiencing homelessness.  The need behind the design, in Nate’s own words:

“Because the shelters are only open at night, you are forced out on the streets between 9:00 am and 5:00 pm every day.  And don’t expect the shelter to provide any storage for your belongings, the conditions can be so poor and degrading that some individuals actually prefer to sleep on the streets or in a tent.  In both cases, homeless individuals, and all of their belongings, are exposed to the weather every day.  Through these conversations I recognized a design opportunity – displaced individuals need a means to carry their belongings that is affordable, durable, and waterproof.  And why tap into virgin materials when there are heaps of quality materials heading to the landfill right now.”

The result is a waterproof, durable, adjustable Street Pack, made from discarded materials and featuring a multi-functional emergency shelter / solar blanket.  Nate field-tested the pack himself during his 3-day Boston street retreat, and now he’s looking for other volunteers.  If you (or a friend) are currently living on the streets and are interested in testing one of the first production Street Packs, please let Nate know.  Testers will receive a free prototype of the Street Pack, along with a disposable camera … in return, they’ll be asked to use it and provide feedback (via photos and testimonials) on the pack’s functionality and durability. 

Stay tuned as Nate and Sami share their observations and experiences in designing for positive impact both here on Earthkeepers and on their pages at Changents.com.