Posts Tagged ‘Timberland stakeholder engagement calls’

CSR Stakeholder Call Summary: June 11th Scaling Sustainable Change Dialogue

Earlier this week, Timberland hosted a CSR Stakeholder Call about how to scale local community engagement efforts. Timberland’s VP of CSR Mark Newton was joined by Chuck Bennett, VP of Earth & Community Care at Aveda for a stimulating discussion about employee engagement, extending volunteerism up and down the supply chain, and how to scale efforts through collaboration and partnership.

Corporate community engagement

Did you know that 2012 is the 20th Anniversary of Timberland’s Path of Service™ program?  Path of Service is our employee volunteer program, which provides Timberland staff up to 40 paid hours for community service.  When the program was started, the idea of giving employees paid time off to perform community service was unconventional. Through this program Timberland offers our most valuable resource – our employees’ time – to engage in the communities where we live and work.

What was unique in 1992 is not so today; many companies now offer similar programs, and we’re fortunate to be informed and inspired by many of them – including Aveda, whose employee engagement program was outlined on this week’s call.

What’s the value of these community engagement efforts? We know our commitment to community engagement helps us retain employees and contributes to a healthy corporate culture. In our last global employee survey, 67% of employees reported that our Path of Service™ program plays a strong role in their decision to work at Timberland.

Extending up and down the supply chain

Just as we’ve seen increased employee development, attraction and retention inside our own company, we have encouraged and supported factories that produce our products to serve their local communities as well. See Timberland’s Responsibility site for examples of this engagement in factories in China.

We also have opportunity to engage business partners in service. By inviting others to join with us, we inevitably increase our impact. In fact, in 2011, 40% of the volunteers at Timberland-sponsored service events worldwide were business partners, and we hope to increase that percentage in 2012.  Whether we’re working together to transform a school, build community gardens, or plant trees, we know that the bonds formed through service are more powerful than simply taking a customer out to dinner. Some of these organizations have even formed their own community engagement programs!

Consumer engagement

On the call, both Timberland and Aveda discussed opportunities to extend their community engagement efforts to their consumers and retail partners. For Timberland, our 20th anniversary of Path of Service™ presents a unique opportunity to invite these important stakeholders to join us. Timberland Taiwan is leading the way (with over 3,000 hours served by consumers and employees to date!), and we aim for other regions to also engage their consumers this year.

We were inspired to learn more about Aveda’s Serve from the Heart program, whereby Aveda provides grants to retail stores to invest in their local community organizations of their choosing – and store employees are also encouraged to volunteer. And there’s no doubt that Aveda’s Earth Month campaign is having a profound impact: in 2011, the company exceeded its goal of raising $4 million for global and clean water projects.

The importance of collaboration and partnership

Clearly, neither Timberland nor Aveda could successfully engage these local communities without their employees, business partners, consumers, and local community members. For Timberland, we’re always willing to share our experience – organizations looking to run their own service events might find some helpful tips in our Community Service Toolkit.

If you missed this week’s call and want to hear more, you can listen to the entire podcast here.  Learn more about Timberland’s community engagement efforts and stay tuned for opportunities to continue the conversation at http://responsibility.timberland.com.

Tune In: Timberland and Aveda Talk about Scaling Sustainable Change

Since 2008, Timberland has hosted regular calls with a diverse set of stakeholders to support our long-term corporate CSR strategy. This level of transparency and accountability helps Timberland elevate dialogue on material issues for our industry, while also giving us critical feedback to become a more sustainable organization.

Our next call:

Scaling Sustainable Change
Monday, June 11 from 11 a.m. – 12:00 p.m. EST

Timberland’s VP of CSR Mark Newton and Aveda’s VP of Earth and Community Care Chuck Bennett will discuss how to build a more sustainable society by scaling environmental awareness and local community engagement through partnerships with employees, suppliers, customers, and peer companies.

Please register for the event by emailing csrinfo@timberland.com. You’ll receive a response within 24 hours that confirms successful registration.

Be sure to pre-register by June 8 to receive the call-in details! These materials will be sent on Friday June 8.

The results of this and other calls are posted online.  Timberland’s Responsibility portal will also be an online stakeholder engagement platform to continue discussion after the call.

Tune In: Timberland and IKEA Talk Responsible Business

We’re committed to the values of transparency and accountability. Part of that commitment is an ongoing dialogue with our stakeholders that serves to constantly challenge us to find better, more efficient means of building our products in a way that is less bad and hopefully, some day, more good for the environment.

Our Chief Executive Earthkeeper (and our CEO), Jeff Swartz, hosts regular stakeholder engagement calls to inform, inspire, and engage others about Timberland’s Corporate Social Responsibility initiatives. Stakeholder engagement calls allow Jeff to answer various questions, comments, and suggestions regarding Timberland policies and actions and they allow us to carry on our stakeholder dialogue in a public forum. Past calls have covered topics such as corporate climate strategy, responsible sourcing, eco-labeling, community greening, and the current state of corporate social responsibility.

Our next call:

Reducing Environmental Impact & Driving Bottom Line Results
May 24, 2011 from 11:00 am – 12:30 pm ET

Timberland CEO Jeff Swartz and IKEA Chief Sustainability Officer Steve Howard will discuss opportunities for driving business growth while simultaneously achieving environmental goals.  This call will include discussion about how carbon emissions reductions can fuel cost savings and financial gains.

Please register for the event by emailing csrinfo@timberland.com.  You’ll receive a response within 24 hours that confirms successful registration.

To listen to podcasts of previous stakeholder engagement calls, visit the Corporate Responsibility section of our website.