Posts Tagged ‘Timberland stores’
Whether you’re gearing up to brave the elements or just the Black Friday shopping crowds, you’ll want the right footwear for the job.
SHAPE magazine’s resident trendSHAPEr Ali Sunshine visited our Herald Square (New York) store recently to check out the Earthkeepers Mount Holly boot. Hear for yourself from Ali and our women’s category director Vanessa about what makes the Mount Holly beautiful and rugged, as well as eco-conscious:
You can shop for the Mount Holly boot and other great Earthkeeper products on our website.
A few months back, we introduced you to the Timberland store in Westfield Stratford City in London – the first Timberland store to feature a new design intended to attract consumers to our products and our brand in a more inviting, engaging and emotional way.
It wasn’t a concept we dreamed up overnight or launched on a whim- but rather the result of a lot of thoughtful and deliberate effort on the part of our own Timberland team and our design partners. Now, we invite you to go behind the scenes with us to see how our new “retail experience” was created and brought to life:
Did you know that in our store in Milan, Italy you’ll find a 1930s wooden wardrobe from Oxford University? Or that our store on Newbury Street in Boston was built in an old school house? There’s more than meets the eye when you walk into a Timberland store — and now you can get the inside scoop from the comfort of your couch, your desk, your Wi-Fi enabled train ride to work… you get the idea.
Announcing the launch of the new Sustainable Store Design section of our website! It’s packed with information about what goes into building a Timberland store – from materials, to building standards, to more fun facts from our new stores around the world. You can even explore a virtual Timberland store:
So go on – take the Sustainable Store tour and let us know what you think. Who knows? Maybe you’ll walk away with inspiration for some eco-conscious home improvement for that bathroom/kitchen/living room you’ve been dying to renovate!
I’m not Irish, but I’m sure feeling it today. St. Patrick’s Day in Boston is an unparalleled experience.
No, I’m not downing Guinness at the Black Rose … I’m celebrating St. Patrick’s Day by opening the new Timberland store on Boston’s famed Newbury Street. What’s so green about a shoe store? In a word, everything. From the tabletops reclaimed from old athletic bleachers to the recycled stoneware floor tiles to LED lighting and low VOC paints, we’ve designed this store – and the ones like it that will open later this spring in New York and San Francisco – to serve as a real-life example of how we’re working to reduce our environmental footprint and operate our business more responsibly and sustainably.
Despite the St. Paddy’s Day launch and the opportunity it gives us to cleverly (or not) play up the “green” aspects of our store, our commitment to environmental sustainability isn’t a marketing tactic … it’s as much a part of our heritage as Boston itself. My grandfather started this business as the Abington Shoe Company on Camden Street, just blocks from where our new store is opening today.
I can remember my grandfather stopping to pick up sewing bobbins off the factory floor when I was a kid … as he would pick them up, he’d say, “there’s a penny … there’s a penny …” it wasn’t called recycling in his day, it was called frugality. Make the best use that you can, for as long as you can, out of what you have – not in order to save the environment, but in order to save a buck. Three generations later, here we are staring at reclaimed wood countertops and marveling at the shiny new LED light fixtures. Same value, different outcomes.
Some might argue that it would be cheaper and less complicated to design our new stores with less emphasis on the environmental and more focus on, I dunno, the actual products we’re trying to sell … but then they would be missing the point that businesses today should be doing both. We don’t have to make a choice between creating beautiful, durable products that perform and operating our business in a way that’s mindful of the environment or our impact on it. To the contrary — as an brand and a business that makes boots, shoes and gear for the outdoors, it’s in our best interest to help preserve it … and reduce our impact on it, any and every way we can. Just as every new store puts us more boldly on the map, every step we take to put our environmental values into action – from Earthkeepers products to stores designed with environmental consciousness and consideration – lends credence to the notion that businesses can and should be a force for environmental good.
In the spirit of environmental responsibility, I can do without the Dirty Water (yech) … but otherwise, the Standells had it right. Boston, you’re my home … and there’s no place I’d rather be celebrating heritage and values and all things green today.