Posts Tagged ‘Toronto’

In His Boots

Nigel Fisher is a humanitarian and international development expert who has lead relief and recovery efforts with UNICEF for over 20 years in Africa, Asia, and the Middle East.  He’s done most of his work in a pair of Timberland Fastpacker Boots, circa 1997-98.

Mr. Fisher’s boots have witnessed some truly amazing events, including wading through floods and knee-high mud in 2008 post-cyclone Haiti, through the 2004 post-tsunami rubble of Aceh, Indonesia and the 2010 post-earthquake devastation of Port-au-Prince, Haiti.  The boots were with Nigel as he visited a UNICEF-supported shelter for girls in Bunia, Democratic Republic of Congo, and again while he trekked across central Afghanistan in 2002 to visit the first schools for girls in remote communities and newly-opened health centres accessible to women for the first time.

These boots have personally encountered tens of thousands of children. If you bear in mind the negotiations undertaken, plans made, operations overseen, assistance delivered, schools built, while they were worn, and the fact that I often negotiated on behalf of UNICEF and many organizations for nationwide emergency or vaccination programs while wearing them, then they have influenced millions of children’s lives.

- Nigel Fisher

Last week, I was honored to be on hand for the induction of Nigel’s boots at the Bata Shoe Museum in Toronto, where they will become part of a permanent collection.  I was also delighted to present Nigel with a brand new pair of Timberland hikers, so that he can continue on his humanitarian journey. Nigel’s wife was on-hand to accept as he joined us via satellite from Haiti, where he continues his work in the aftermath of Hurricane Sandy.

You can learn more about Nigel’s inspiring work and the Bata Shoe Museum exhibition in his honor here, and in the UNICEF Canada video below.

10 Days of Fabulous Films (and One Cool Map)

Grab the popcorn and turn off your cell phone: The curtain will rise at the Toronto International Film Festival tomorrow.  We’ve had such a good time at the festival the past few years — touring the city, scouting for celebrities, taking in amazing films — that we’re going back again as an official TIFF sponsor this year.

As in past years, Timberland is helping to make the 2012 festival more sustainable and less impactful on the environment by providing reusable tote bags and complimentary pedal-powered taxi (EcoCab) transportation for festival attendees.  This year, we’re also excited to have sponsored the creation of a Festival Walking Map — a colorful, illustrative map detailing the festival “neighborhood” so that attendees can easily navigate their walk from the Isabel Bader Theatre to TIFF Bell Lightbox without missing a turn or a showtime.

The walking map was designed by Toronto artist Jillian Ditner, an award-winning Ontario College of Art and Design grad whose map design started with simple sketchbook drawings:

My process is to begin with hand drawn sketches to develop the layout and feeling of the piece, later adding color and texture digitally. For this festival map I wanted to create a warm and friendly feeling while focusing on important landmarks to help the viewer navigate the city. It was important for the map to be accessible without compromising usability.

- Jillian Ditner

The finished product IS warm and friendly, yes?  If you want to see a bigger, better version, the festival walking map is available on our website in both printable and mobile-friendly versions.

When we’re not using Jillian’s map to explore the streets of Toronto, we’ll spend the next week and a half taking in all the cultural glory that is TIFF 2012.  To share our experience (virtually) and to learn more about Timberland’s support of events like this one, visit our Festivals page.

A Tour of Timberland Canada’s New Uber Green HQ

A few months ago, after spending some time at the Toronto International Film Festival, I had the privilege of visiting Timberland Canada’s Headquarters at the Evergreen Brick Works campus, a community environmental center that inspires and equips visitors to live, work and play more sustainably. Evergreen, a national charity, transformed the former Don Valley Brick Works from a collection of deteriorating buildings into an international showcase for urban sustainability and green design.

Josh, Timberland Canada marketer and tour guide extraordinaire, showed me around, pointing out features that make this campus the epitome of sustainable building and design. LEED® Platinum Certified, the center is expected to reduce energy consumption by more than 50 percent. While that alone is impressive, I was really blown away by the innovative eco-conscious features we found around every corner. A few of my favorites:

  • The Evergreen Brick Works building was constructed on top of the foundation from the former Don Valley Brick works – they even left the old graffiti on the bricks!
  • There’s a garden center filled with local produce on site, with proceeds going to fund Evergreen’s efforts.
  • Solar Chimneys help remove hot air from the building and reduce the need for air conditioning.
  • Large rainwater harvesting cisterns collect rainwater from the rooftops and reuse it in the campus’ toilets and garden.
  • The parking lot’s concrete is pervious, which allows water to go back into the ground and maintain a natural cycle.
  • The LED parking lot lights are specially designed to direct light downward, keeping the sky naturally dark for bats, insects and other animals.

You can learn more about Evergreen Brick Works, and even take your own tour, at http://ebw.evergreen.ca/ .