Posts Tagged ‘WaterAid’

Providing Over 800 People With Water for Life

Back in December, we kicked off Canvas that Cares, auctioning off 75 pairs of limited-edition Timberland® Earthkeepers® Bionic® Canvas boots featuring artwork and autographs by the one-and-only Ringo Starr. And we have some exciting news to share! The auction raised over $20,000 for non-profit organization WaterAid. To put that amount into perspective, that’s enough money to provide over 800 people with water for life.

We want to thank all of the auction’s bidders and supporters for making it a success, but we think that the folks at WaterAid really say it best:

Earthkeepers, Peace and Love

Bidders ready?  Our Canvas That Cares auction begins at 9 pm EST tonight!

Tonight through December 11, you have the chance to bid on a pair of custom-designed, limited edition Earthkeepers boots featuring artwork created by rock and roll icon Ringo Starr himself!

Did we mention that he personally autographed all 75 pairs?  All proceeds from the auction go to WaterAid, an international organization improving access to safe water, hygiene and sanitation in the world’s poorest communities – making this not just an exclusive opportunity, but one that supports a critical cause.

Bid early, bid often and be a part of Canvas That Cares!

Timberland Partnering with Ringo Starr for ‘Canvas that Cares’ Auction

The only thing better than our Earthkeepers boots?  Earthkeepers boots designed by none other than rock and roll icon Ringo Starr!

This boot marks the launch of our newest initiative, Canvas that Cares — a program created to raise funds for non-profit organizations through the auction of limited edition Earthkeepers® footwear (Timberland’s most eco-minded collection) featuring celebrity artwork on Bionic® Canvas.

The boots feature Ringo Starr’s original artwork which includes a colorful peace sign (symbolic of his personal mantra of peace and love) and three stars embroidered along the back of the boot (a nod to his name). And to sweeten the deal, Ringo has personally autographed the 75 pairs that will be made available to the general public via an eBay auction. And what makes them even more exclusive? These boots are the first pieces of memorabilia that Ringo has autographed in over 3 years!

Love the boot?  Get in on the Action!

The limited edition, autographed boots will be auctioned off on eBay between December 1 and December 11, with proceeds going to WaterAid, a non-profit dedicated to improving access to safe water, sanitation and hygiene in the world’s poorest communities.  You can access the eBay auction through Timberland’s Canvas that Cares hub:  The starting bid for each boot package is set at $250.

So get ready to bid early and bid often, for a good cause and a great pair of boots!  To learn more about the program, auction, WaterAid and the collaboration, visit