Do Small Steps Count Toward Saving the World?

We were interested to read this recent post on WorldChanging, which poses a question about the role of green consumerism in creating truly notable environmental change. 

The debate centers around a report issued by WWF which suggests that “marketing” approaches to creating environmentally-responsible behavior change are inadequate, and that the consumer-friendly message that small and painless steps can ultimately lead to larger-scale impact is misguided. 

The WWF report and subsequent blog post led to a healthy debate on whether small steps can actually save the world.  Comments following the WorldChanging blog post ranged from “there’s nothing small about individuals taking personal responsibility” to “the huge problems facing us cannot be solved with the use of ‘greener’ bulbs.”  Following WorldChanging’s post, Treehugger also weighed in, stating, “To deride a small step as useless is to deride a single vote as ineffective, but that is what will make change happen.”

Clearly, a hot topic for Earthkeepers everywhere … and we think that’s a good thing.  The more voices lending insight and opinion to the discussion, the more we collectively learn … and the more ideas we generate about how to solve the problem.  Our thanks to WorldChanging for stirring the pot.

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